SOURCE: Connotate


September 06, 2012 08:00 ET

Connotate to Share Fundamentals of Successful Competitive Intelligence Strategies

Webinar Highlights Steps for Using Data Outside the Firewall to Address Competitive Pressures From Online Retailers and Price-Savvy "Connected" Customers

NEW BRUNSWICK, NJ--(Marketwire - Sep 6, 2012) - Connotate, Inc., the leading provider of solutions that help organizations gather and organize data from the Web, today announced details of its forthcoming webinar, "Big Data and Competitive Intelligence: Finding Answers Outside the Firewall." With a focus on real-world competitive intelligence use cases, this webinar will explore the steps involved in going outside the firewall to collect real-time data from Web sources to fuel competitive intelligence initiatives.

Isai Shenker, VP of Product Management, Connotate
Gina Cerami, VP of Marketing, Connotate

Enterprises are investing a lot of time and money into unlocking the value of Big Data for business and competitive intelligence -- but are they overlooking the richest source of data available today?

In this webinar, Connotate will share the fundamentals of collecting data from the Web to capture insights into competitors' pricing, product positioning and consumer sentiment to fuel better decision-making. The presentation will highlight real-world use cases in which Connotate clients are using Web data to support dynamic pricing strategies, expand online product catalogues and support continuous product development.

Attendees will learn:

  • Basic differences in data sources (surface Web, hidden Web, secured sites, social media)
  • How to compare cost/benefits of manual versus automated approaches
  • Guidelines for making build versus buy decisions
  • The bottom-line impact of data quality and accuracy
  • Options for refining data to obtain business insights

Thursday, September 20, 2012 at 2 p.m. ET

For more details -- and to register -- for the webinar, visit:

About Connotate
Connotate puts the power of Web data monitoring and collection into the hands of the business user. Connotate delivers the scalability, reliability and resiliency necessary to drive strategic value from dynamic, Web sources. Connotate's growing customer list includes global businesses such as McGraw-Hill, Associated Press and Thomson Reuters. Connotate has been named a KMWorld "Trend-Setting Product" for the past seven years. For more information, please visit

Contact Information

  • Media Contacts:

    Gina Cerami
    Vice President of Marketing
    Email Contact

    Heather Fitzsimmons
    Mindshare PR
    Email Contact