SOURCE: Equity Markets Inc.

May 23, 2011 09:00 ET

Consoles Revenues Decline, New Market Arises -- Research Report on Glu Mobile Inc. and Activision Blizzard, Inc.

MACAU--(Marketwire - May 23, 2011) - Today, announced its research report highlighting Glu Mobile Inc. (NASDAQ: GLUU) and Activision Blizzard, Inc. (NASDAQ: ATVI). Full content and research is available at

Despite an economic recovery, analysts project declining revenues within major gaming companies due to weak consumer spending. The general consensus is looking for sales to be hurt by a shift toward mobile and casual games and away from console games. A major cause for this situation is the end of the life-cycle of current consoles, with no new consoles on horizon until 2012.

In the new arena, mobile and casual games are expected to have intense pricing pressure because they have fewer gaming requirements, resulting in low barriers to entry. However, where there is change... there is opportunity. Companies that can adapt and take advantage of current trends by quickly moving resources to leverage market situation are well positioned to see growth.

Equity Markets has reviewed Glu Mobile Inc. for its engagement in designing, marketing and selling games for mobile phones. The Company has developed and published a portfolio of casual and traditional games designed to appeal to a cross section of the subscribers served by its wireless carriers and other distributors, as well as to users of smartphones who purchase the Company's games through direct-to-consumer digital storefronts. The full research report on Glu Mobile Inc. (NASDAQ: GLUU) is available here:

Equity Markets is covering Activision Blizzard, Inc. for its position as an online, personal computer (PC), console, handheld, and mobile game publisher. Through Activision Publishing, Inc. (Activision), the Company is an international publisher of interactive software products and content. The main operating component of Activision Blizzard is contained in Blizzard Entertainment, Inc. and its subsidiaries, which is engaged in publishing PC games and online subscription-based games in the massively multiplayer online role-playing game (MMORPG) category (Blizzard). The full research report on Activision Blizzard, Inc. (NASDAQ: ATVI) is available here:

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