SOURCE: CPXi

CPXi

March 18, 2015 08:00 ET

Consumed Media Announces NBC's 'The Biggest Loser' Winners as Key Contributors to Newest PressRoomVIP Vertical

ZestVIP Illustrates the Power of Evolving Distribution and Monetization Models for Niche Content Creation

NEW YORK, NY--(Marketwired - Mar 18, 2015) - Consumed Media, a division of digital media holding company CPXi, today announced the launch of a new 'lifestyle' vertical ZestVIP, part of the PressRoomVIP brand. ZestVIP will feature original segments focused on lifestyle, food, health, relationships, fashion and travel. It also offers original health and wellness content contributed by Olivia Ward and Hannah Curlee, the winners of Season Eleven of NBC's hit reality show "The Biggest Loser," and founders owners of wellness destination, MyFitspiration.com.

ZestVIP joins a growing slate of branded breakout content verticals announced by PressRoomVIP since its launch in late 2014, including sports vertical LockerRoomVIP and science vertical GeekVIP. PressRoomVIP's continued growth validates CPXi's move into content creation with the company's Consumed Media division. Leveraging evolving consumption behaviors, Consumed Media focuses on creating niche content concepts designed to be easily shared across social media platforms -- 'finding' targeted users and audiences based on specific consumption behaviors.

"Launching ZestVIP with Olivia and Hannah officially onboard as content partners is a terrific example of our vision for future Consumed Media properties as well as where we see the content marketing space headed," said Consumed Media Editor-in-Chief Emily Seiman. "Our vision is the marriage of cutting edge content distribution and monetization models with the creativity and passion of niche content creators, resulting in unique opportunities for advertisers of all kinds."

Olivia Ward explained, "After appearing on 'The Biggest Loser,' Hannah and I have had great success in building our own health and wellness brand. We are excited to now bring the value of our brand to supporting ZestVIP and, at the same time, to growing our following of engaged users, while creating new revenue streams for the brand."

PressRoomVIP

PressRoomVIP, a product of Consumed Media, is the one-stop-shop for consumers interested in pop culture, celebrity gossip, entertainment, sports, fashion, world news, and more.

About Consumed Media

Consumed Media creates content for today's digital media ecosystem, producing and publishing digital experiences designed to be engaged and shared by passionate and specific audiences in line with evolving content consumption behaviors. Consumed Media is a division of digital media holding company CPXi.

About CPXi

CPXi is a digital media holding company, providing technology, services and processes that make digital more efficient and effective. Distinct divisions evolve in parallel with emerging digital media capabilities to meet the myriad of challenges faced by marketers and content providers. These divisions operate both independently and in concert, and include: bRealTime, providing programmatic solutions for both supply and demand side partners; AdReady, delivering best-in-class programmatic creative, media technology and services for agencies and marketers; CCDR Media, offering cross-channel direct response campaign executions for performance driven marketers; Consumed Media, creating unique content opportunities for today's evolving digital media ecosystem; Hatched.at, serving as an internal incubator to solve tomorrow's advertising challenges. CPXi is a privately held company.

Contact Information

  • Contact Information

    Hollis Guerra
    SR. PR Director
    Blast PR for CPXi
    Email Contact
    805-403-0705