Euromonitor International

Euromonitor International

February 06, 2012 07:40 ET

Consumer Buying Behaviour: Annual Survey of Global Consumers Published by Euromonitor

CHICAGO, ILLINOIS--(Marketwire - Feb. 6, 2012) - The concern about money and spending has post-recession consumers evaluating their purchases with an ever-more cautious attitude and paying critical attention to quality and price. In their latest report, market research company Euromonitor International reveals that value-for-money is the key goal of most shoppers, with "quality" and "price" as the overriding factors when consumers make buying decisions. Euromonitor's report, Consumer Buying Behaviour in the Recession - Global Online Survey, examines the results of questions relating to consumers' buying behaviour as part of its Annual Study of global consumers. The online survey probed around 16,000 consumers in eight countries (namely the developed markets of the US, the UK, France, Germany and Japan; and the developing markets of China, Brazil and India).

The intent of this strategic report is to understand the motivations, perceptions and habits of consumers in the face of the ongoing recession; to see how consumers are changing their behaviour when it comes to shopping and spending; and to determine what the impact will be on consumer markets.

Economic uncertainty worldwide and a looming concern about job loss and rising unemployment has changed how consumers view spending. "Their purchasing decisions are more calculated than they were pre-recession and certain factors such as quality remain important," says Gina Westbrook, editorial director at Euromonitor International. "In fact, more than 91 percent of respondents of our 2011 Annual Study of global consumers indicated that quality is either important or very important for them as a factor in their purchasing decision. This is followed by price, at 86 percent," she adds.

Interestingly, saving money increased most for respondents in emerging markets like Brazil and India (39 percent and 38 percent of respondents, respectively), while the use of credit cards to "manage shortfalls" in these markets also increased by 16 and 18 percent, respectively.

Other areas of spending examined in the report include private label purchases, with 26 percent of respondents in the US, for example, intending to increase their purchase of private label brands. Additionally, the report looks at how much technology is helping people make smart shopping choices by using e-commerce and mobile phones in-store, along with a closer look at how retail therapy might help.

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About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have more than 39 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.

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