SOURCE: Jorg Gray

Jorg Gray

August 18, 2009 09:00 ET

Consumer Demand for American Watch Brand Worn by President Obama Drives Traffic for Retailers

Jorg Gray Partners With 60 New Retailers Since JCK

TUSTIN, CA--(Marketwire - August 18, 2009) - Jorg Gray, an American watch company producing fashionable timepieces, today announced the brand's availability at fine watch retailers across the country. The company offers more than 120 men's and ladies' timepieces in 23 different collections, and is the brand currently worn by President Barack Obama. Following a successful U.S. launch of the line in Las Vegas, Jorg Gray has cemented 60 new authorized retailer partnerships since early June in response to consumer demand for the brand.

Jorg Gray timepieces combine quality materials with a visually striking design that appeals to today's men and women, while still echoing traditional principals refined by generations past. Watches are meticulously crafted with scratch resistant mineral crystal, fine Italian leather straps and stainless steel casings, each engraved with a unique serial number. With price points between $200 and $500 USD, the brand is a must-have for any retailer that strives to offer customers a high-quality timepiece at an affordable price.

"We have made a tremendous effort to develop a line of quality timepieces that are comparable with watch brands that retail for $1,000 or more," said Trevor Gnesin, the President of Jorg Gray. "With the most powerful man in the world, President Obama, wearing a Jorg Gray 6500 for the past two years, consumers have realized they don't have to spend thousands of dollars for an upscale, sophisticated look. As a result, retailers across the nation, from New York to Hawaii, are offering Jorg Gray watches to their most valued customers."

A Stimulus Package for Watch Retailers

Consumers nationwide are drawn to the story of how President Obama came to wear the Jorg Gray 6500 Chronograph. Several years ago, the United States Secret Service ordered the Jorg Gray 6500-series timepiece, each branded with the Secret Service seal. Shortly after, the then-Senator Obama received one of the watches as a gift for his 46th birthday. Obama has been photographed wearing the watch at a number of historic events, including his inauguration, the signing of his first presidential proclamation and the G-20 Summit in the United Kingdom. To mark the unprecedented 44th inauguration, Jorg Gray created a commemorative edition of the watch.

"The connection between Jorg Gray and President Obama has significantly increased the foot traffic and sales in my store -- you might call the Jorg Gray brand my own stimulus package," said Sorab Holako, President of Le Cadeau in the Beverly Center, located in Los Angeles, Calif. "The Jorg Gray display in my window featuring the JG6500 immediately captures the attention of passersby, and customers become even more intrigued once they learn the history of the watch."

In addition to exceptional quality, design and exacting craftsmanship, Jorg Gray offers its retail partners unparalleled service. "We stand behind our watches 100 percent," said Mark Gurdus, Jorg Gray's new Vice President of Sales and a former ORIS USA executive. "Not only do we provide our domestic consumers with a 3 year guarantee, but we will back our retail partners with outstanding after sales service."

Due to the global demand for the line, Jorg Gray timepieces will soon be available at retailers worldwide. The Jorg Gray line is already slated to sell in Japan, the Philippines, the Netherlands, Belgium, Central America, Dubai, and Central Africa. For more information about becoming an authorized reseller for Jorg Gray timepieces, please call 1-877-547-4438.

About Jorg Gray

Founded in 1998, Jorg Gray has expanded from an American specialty private-label watch company to a worldwide brand. Revered for its fashionable timepieces, Jorg Gray creates watches that people love not only for design, but also for their high level of quality. Jorg Gray's visually striking, boldly designed watches combine styling, materials and colors that appeal to today's men and women, while maintaining a respect for traditional values of precision and attention to detail. Please visit www.jorggray.com for additional information.

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