SOURCE: Drinks Americas Holdings, Ltd.

February 27, 2007 07:00 ET

Consumer Demand for Trump Super Premium Vodka Continues to Grow

Distributor Re-Orders Flow In

WILTON, CT -- (MARKET WIRE) -- February 27, 2007 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a leading developer and marketer of premium beverages associated with renowned icons, today announced that distributors in various parts of the country, having filled their pipelines based upon anticipated retail and consumer demand, are now consistently placing re-orders to satisfy the increased demands of their customers for Trump Super Premium Vodka.

The brand was launched by the Company in New York in October, followed by a launch in Florida in November. Since that time, Trump Super Premium Vodka has been introduced into many markets, with the brand now being sold in 28 states. It is anticipated that the vodka will be distributed nationally within the next month.

J. Patrick Kenny, CEO of Drinks Americas, stated, "The multiple re-orders of Trump Super Premium Vodka by our distributors in New York, California, Massachusetts, Maryland, Pennsylvania, and Florida are very satisfying and exciting, and confirm our initial market analysis of anticipated market acceptance and demand for this luxury and high quality product by retailers and consumers. The recent re-orders for Trump Super Premium Vodka in the Chicago, Illinois and Indiana markets are particularly noteworthy since these markets were late in our roll-out schedule."

The Company sells Trump Super Premium Vodka in 750 ml, 1 liter, and 50 ml sizes, and has recently announced that it will soon introduce Trump Super Premium 24K, the same imported, high quality and flavorful vodka packaged with a gold label containing real 24 karat gold. The glistening 24K, with already 1000 cases of pre-orders, is designed and targeted for the premium club and luxury account market.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, and Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks' non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information


  • Investor Relations Contacts:
    Stanley Altschuler
    Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:
    Michael Smith
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8328
    Email Contact