SOURCE: Consumer Dynamics

Consumer Dynamics

March 11, 2015 10:24 ET

Consumer Dynamics Appoints Keith Higbee as President & Chief of Staff

New Hire to Drive Growth via Enhanced Services & New Technology

NEW YORK, NY--(Marketwired - March 11, 2015) - Consumer Dynamics announced today that Keith Higbee has been appointed President & Chief of Staff. He will join Managing Partners and Founders Nancy Schaefer and Sybil Wailand in directing company strategy and expanding operational capabilities. 

Keith comes to Consumer Dynamics from The Value Engineers, a leading global brand consultancy based in the UK. He brings with him a broad range of experiences and skills from nearly 20 years in branding, strategy and innovation. Most notably in his career, Keith was instrumental in the development of billion dollar innovations and global brands for companies such as Anheuser-Busch InBev, Gillette and Merck. 

Nancy Schaefer stated that the new role of President & Chief of Staff is multi-faceted. She explains, "we are looking for Keith to drive growth and operational excellence, expand our disruptive innovation and brand strategy offering. He will also lead a major initiative to develop our digital technology to further improve our ability to uncover deep insights."

The company is excited to have Keith in the new role, added Sybil Wailand. "He possesses incredible energy, robust industry experience and unique capabilities that augment the management team perfectly," said Sybil. "Having worked with Keith in the past, we are confident he will add tremendous value for our clients and company."

Consumer Dynamics is expecting growth across all of their business units. "Look for a great deal of innovation to come from the company in the near future. We are adding new technologies, capabilities and staffing to provide a full spectrum of strategic marketing services to our clients. It truly is a great time to be working with Consumer Dynamics," said Keith. 

About Consumer Dynamics
Consumer Dynamics is a global marketing consultancy offering clients comprehensive services in insight, innovation and brand strategy. We work across categories with clients like Colgate Palmolive, Estee Lauder, Gillette, Keurig, iRobot and Pernod Ricard, as well as a number of start-ups and non-profits. We have been the driving force behind in market successes such as; KY Intimacy Enhancement, Venus Female Shaving Products, Perrier Jouet Nuit Blanche, Johnson & Johnson One Touch Diabetes Products and Bausch & Lomb Biotrue contact lenses and solutions. 

For more information regarding our capabilities, consultants and services, visit: www.consumerdynamics.com

Contact Information

  • Contact
    Nancy Schaefer
    212.925.7400