SOURCE: Lensbaby


July 21, 2015 17:06 ET

Consumer Goods Industry Veteran Joins Lensbaby Management Team

Ken Mitchell Brings Strategic Growth Background to Leading Provider of Ground-Breaking Lenses for Professional Photographers and Serious Hobbyists

PORTLAND, OR--(Marketwired - Jul 21, 2015) - Lensbaby, providing lenses to creative-effects photographers that ignite their creativity and expand their unique visions of the world, today announced the appointment of Ken Mitchell as its President and General Manager. Mitchell's hiring is another example of the company's growth in 2015 anchored by popular new products such as the Velvet 56 Classic Portrait Lens.

Mitchell provides a deep history of successfully creating and driving expansion strategies in a variety of consumer products industries. "Lensbaby's innovative products are helping more people embrace and expand their love for photography with a growing family of DSLR, mirrorless and mobile lenses," said Mitchell. "I'm looking forward to using my industry experience combined with my own passion for photography to help further drive Lensbaby's founders' unique creative vision to more people worldwide."

Mitchell previously held executive leadership roles at Dorel, the world's largest baby products company and led creative strategies for Pacific Market International, representing brands such as Aladdin and Stanley. In this role, he was responsible for revitalizing the Aladdin brand and developing new products, resulting in the doubling sales over four years, while also generating more than 20 new products for Stanley's global outdoor business.

Prior to Pacific Market International, Mitchell served as Senior Vice President for Fisher Price. He was responsible for driving growth in the Baby Care division and increasing licensing sales worldwide.

"Having a seasoned leader with such deep creative and consumer goods expertise like Ken will prove instrumental to Lensbaby's future success," said Jonathan Min-Wook Main, CEO, Lensbaby. "Expanding the executive team is key to continuing to bring innovative lenses and applications to market inspired by the success of our core products and customer demand."

About Lensbaby
For over a decade, creative-effects photographers have relied on Portland, Oregon based Lensbaby to provide lenses that ignite their creativity and highlight their unique personalities. The company's latest innovations transform a smartphone camera- LM-10 Sweet Spot Lens and Creative Mobile Kit; expand the Lensbaby ecosystem for optic swap-Sweet 50; bring new life to wide angle shots for extreme sports photographers and Google Sphere shooters- Circular Fisheye; and give portrait photographers a new must-have lens for their bag of most-loved equipment-Velvet 56. Lensbaby products are sold and distributed worldwide. Visit

Contact Information

  • Media Contacts:

    Jeff Denenholz
    Jerome, Bruhn and Associates
    Email Contact

    Keri Friedman
    Director of Marketing, Lensbaby
    Email Contact