October 19, 2006 07:00 ET

Consumer Habits & the Tech Revolution

What has stayed the same? What has changed forever? What's next? Find out at upcoming AMA event

TORONTO, ONTARIO--(CCNMatthews - Oct. 19, 2006) - Next week, On Thursday, October 26th, AMA's Toronto chapter will hear from experts in human behaviour and from businesses that have successfully made fundamental technological change happen. These roundtable discussions will provide insight s and answers to some provocative questions:

- In what ways has the mobile and online revolution forever changed our lives, habits and buying behaviour?

- What macro trends must every marketer now consider in order to develop more successful product launches, on-line and off-line experiences that Wow, and advertising campaigns that really connect?

- As we all know, old habits die hard. So, what makes people choose to buy, or not, in this brave new world?

The AMA's Toronto Chapter ( has assembled a diverse group of top industry experts to address and educate us around the latest practices, trends, issues and implications. The panel includes:

- Barry Wellman; S.D. Clark Professor of Sociology and NetLab Director, Centre of Urban & Community Studies. University of Toronto

- Sean Shannon, Managing Director, Expedia Canada

- Janet Bannister, Country Manager, Kijiji, an eBay Company

- William (Bill) Ratcliffe PhD, CEO, VENshore - Research Counsel

- David Bastedo, President, Ten Plus One Communications

The discussions will be co-moderated by AMA Past-Presidents Nancy Helstab, Managing Director, BrandEdge and Janet Heisey, Six Degrees Marketing, who have deep experience in the high tech field.

Janet Heisey of Six Degrees Marketing, states, "The social dimension of the Internet, the fundamental communication medium of our age, has been misunderstood, and misconstrued. It's time for marketers to take a hard, rigorous look at this new form of human interaction and it's affect on advertising and sales.

Barry Wellman, a U of T Sociologist in demand around the world, who studies computers and technology, will challenge our eBay & Expedia panelists on how the Internet affects consumer buying behaviour.

We will Rethink and Reconsider the Real Issues marketing plays in this new technological environment."


Tickets are $45 for AMA members and $75 for non-members. To register, call 647-393-9649 or email by close of business Monday, October 23. Pre-payment by credit card is required to guarantee your reservation. Walk-ins are welcome, space permitting. Don't forget to "refer a friend - we welcome non-AMA Members."

Media are invited to attend the event, however, please rsvp to Nancy Helstab at 416-789-2488 or Linda Johannesson at LJT Marketing Group 416.606.2062 (email: or Grace Mistry (AMA Toronto, President) at 416-927-4187 by Monday, October 23.

Event Details

WHEN: Thurs., Oct. 26th 2006

TIME: 7:30 to 10 a.m. (breakfast served, session starts at 8 a.m. sharp)

WHERE: Verity Club, 111d Queen St. East.

Notes: Verity Club entrance is located just east of Church and Queen St. E.), Toronto, Ontario. Parking lot across the street, with limited metered parking on nearby Mutual Street.


AMA Toronto increases the impact and value of marketing in your business and connects you to Toronto marketing and business professionals through the world's largest marketing community - The American Marketing Association (over 38,000 members). As part of a leading international professional association, AMA Toronto promotes marketing leadership and provides ongoing career development, networking and knowledge-sharing opportunities for senior and mid-level business professionals. Our core offering includes monthly events featuring expert panelists debating emerging trends, evolving practices, and new theories and networking opportunities among key professionals.

2006 marks the 60th Anniversary of AMA Toronto. We are honoring this milestone, with a yearlong calendar filled with provocative and diverse events designed to ensure we remain an integral part of the marketing industry by delivering value to the community.

AMA Toronto is also a founding partner in the Marketing Hall of Legends, an initiative designed to honor the key role that prominent Canadians have played in the creation and development of significant business success stories.

Contact Information

  • American Marketing Association
    Nancy Helstab
    (416) 789-2488