SOURCE: Rauxa

Rauxa

September 01, 2010 08:30 ET

Consumer Influence Drives Steady Rise in Integrated 1-to-1 Marketing

Rauxa Adds New Chief Creative Officer, Richard Bumgarner, to Lead Agency's Broader Approach and Extend More Comprehensive Range of Strategic Marketing Services

COSTA MESA, CA--(Marketwire - September 1, 2010) -  Rauxa, a successful marketing agency headquartered in Orange County, Calif., today announced strategic steps in its evolution from a strict direct marketing focus to a broader, yet more effective integrated 1-to-1 offering. Intended to better serve Rauxa's growing client list with a wider array of competencies, this new direction is a natural extension of the agency's already proven direct marketing know-how. Richard Bumgarner, Rauxa's new Chief Creative Officer, is leading the agency in this next phase, combining integrated marketing disciplines to better address the specific desires, preferences and needs of the individual customer.

"Sweeping social, technological and economic changes have created profound shifts in the advertising and marketing industry in the last several years. At the same time, marketing budgets are shrinking and clients need to do more with less. As a result, a more holistic and aligned service offering is an effective way to offer clients better measurement of results, ROI and cost efficiencies," stated Bumgarner. "By extending Rauxa's capabilities, we can build more comprehensive marketing strategies that utilize a wider range of tactics and applicable channels, determining which are most appropriate to get our clients' customers to react."

More than ever, consumers are in control of when, where and how they interact with marketing messages. Being an effective marketer requires treating customer and prospect data as a strategic asset and establishing the appropriate data management infrastructure, resources and tools to capture, manage and analyze information. Leveraging customer and prospect data, such as geo-demographic, behavioral, response and transactional at the individual level, is a prerequisite for marketing effectiveness at the aggregate level. This analytically driven, integrated approach is the most strategic means of answering increasingly complex questions related to "What's working, what's not and what do I need to do about it?" The answers can lead to improved marketing performance and more effective ways of allocating marketing dollars to accomplish the desired results.

"The more personally relevant the message, the more powerful the communication. The best way to deliver that message is to create 1-to-1 conversations with customers and prospects that are consistent, ongoing and relevant, using complementary channels," adds Jill Gwaltney, CEO, Rauxa. "By keeping the focus on the customer rather than products, marketers have more options than ever to foster customer engagement and engender brand loyalty -- achieving a true competitive advantage by combining the latest in data and analytics with a myriad of new media platforms and technologies."

Rauxa is currently working with a number of top-level brands on integrated 1-to-1 marketing initiatives. For additional information on Rauxa and the company's strategic expertise, visit rauxa.com.

About Rauxa
Rauxa is an integrated 1-to-1 marketing agency with a passion for developing strategic, creative and measurable programs that drive response, enhance brands and improve bottom lines. Since its inception in 1999, this woman-owned business has achieved 39% year-over-year growth working with top brands, including Verizon Wireless, Chase, Sears, Intuit and Blue Shield of California. With 135 of the industry's brightest pros working at offices in New York, San Francisco and Orange County, Rauxa combines the very best in digital, direct and multicultural communications to ensure its clients exceed their goals. Learn more at rauxa.com.

Contact Information

  • Media Contact
    Richard Bumgarner
    Chief Creative Officer, Rauxa
    415.541.9489 EXT. 107
    949.274.5767 CELL
    Email Contact

    Editorial Contacts
    Sylvia Chansler & Jackie Zerbst
    MPowered PR
    714.998.3778
    Email Contact