SOURCE: Smartify

Smartify

August 18, 2014 10:48 ET

Consumer Intelligence Leader Smartify Partners With Gigya to Drive Customer Insights and Personalization for Social Commerce Brands

PASADENA, CA--(Marketwired - Aug 18, 2014) - Smartify, the revolutionary marketing automation and analytics platform for brands and agencies, and Gigya, the connected consumer management suite, have announced a partnership to pair Smartify's predictive social analytics and omnichannel campaign products with Gigya's consumer identity and data management solutions.

The partnership provides brands with the level of insight needed to better segment their audiences, automate campaigns and reach consumers with relevant marketing. Joint clients can now seamlessly and instantly export data housed in Smartify's Smart Analytics solutions, collected via user interaction with Smartify's comprehensive set of engagement products, into Gigya's Identity Storage database.

The announcement builds upon a technology integration and partnership developed and tested since late 2013. 

"Gigya and Smartify have established a shared DNA around data-driven marketing," says Patrick McCue, VP of Channels and Alliances at Gigya. "Smartify's campaign products and analytics will help enhance Gigya's ability to personalize ecommerce for our customers." 

In addition to storing permission-based profile data gathered through Gigya's Registration-as-a-Service, Social Login and Social Plugins, Identity Storage aggregates and syncs data across organizational repositories for a single, real-time view of customers.

"Gigya is a proven leader in marketing technology," says Carla Bourque, CEO of Smartify. "The alignment of vision around 360° actionable insights for more relevant marketing to today's social consumer made deepening of what has been an already successful partnership an easy choice for Smartify."

Smartify combines the industry's largest campaign automation toolbox with enterprise-class analytics delivered via an intuitive client dashboard. The company recently announced it had doubled revenues in the first half of 2014.

ABOUT SMARTIFY

Smartify is the revolutionary marketing platform for brands on a mission. Empowering marketers -- and their agencies -- with a complete suite of data-driven solutions, Smartify's intelligent platform drives the industry's highest engagement and delivers marketer-friendly, visualized analytics in real time via an intuitive dashboard. Smartify was founded in 2011.

ABOUT GIGYA

Gigya provides clients with the rich data, intelligence, and tools needed to reach consumers with the right messages, on the right platforms at the right time. Gigya drives user acquisition and engagement for 700 enterprises and reaches 1.5 billion unique users per month, ensuring that today's businesses stay relevant in the age of the connected consumer.