August 05, 2011 07:00 ET

Consumer Spending Habits Indicate the Need to Successfully Manage Social Media Profiles

LONDON, UNITED KINGDOM--(Marketwire - Aug. 5, 2011) - CrowdControlHQ, providers of online reputation management software, is advising brands to promote themselves through social channels as consumer trends continue to point a heightened interest in making purchases online and through social channels.

Recent statistics released by ComScore confirm that, at present, 40% of online consumers make purchases through a brand's social media profiles. It would appear consumers are going to continue to look to make purchases through a brand's online profiles as more brands look to offer such features. Given this, coupled with the emergence of new social networks such as Google+, the assumption can be that social media use will only continue to rise, and with it the amount of consumers looking to make purchases online.

This should prove a clear indication to brands that they need to make the move online to help increase visibility, growth and sales. Brands who refuse to optimise social media profiles are likely to find themselves losing out to competitors and as such their decline is only likely to intensify as more consumers look to make purchases through social media portals. Of course, this growth isn't guaranteed, but as user figures increase, the signs are clearly there that this trend is likely to continue.

James Leavesley, co-founder of CrowdControlHQ, said: "With consumer spending through social channels set to continue to increase over the coming years, the need for a sustainable online presence is imperative. Organisations need to ensure social media profiles are handled in a suitable manner to ensure the brand's message is successfully conveyed to the consumer. Poor management of these pages can lead to a brand's reputation becoming damaged and customers moving to competitors to meet their shopping requirements."

CrowdControlHQ is a provider of dedicated social networking software to help brands manage their social media profiles. CrowdControlHQ's social media monitoring tool allows effective management of different social media profiles from a single source. For more information, please visit or call 0845 686 5044.

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