July 11, 2012 08:00 ET

Consumers Crave Keurig, but Starbucks Is the Coffee Buzz King: NetBase Brand Passion Indices Analyze Men and Women's Favorite Coffee Brands

MOUNTAIN VIEW, CA--(Marketwire - Jul 11, 2012) - NetBase, the Enterprise Social Intelligence (ESI) Platform company, today unveiled the latest installment of its What Women Want study, an analysis of more than 27 billion conversations in social media over one year to uncover the top ten things that men and women want. As with six of the past seven "wants" revealed, today's Brand Passion Index (BPI) featured coffee: this time looking at men and women's emotions, opinions and behaviors on coffee brands, as expressed through social media.

Men and women may argue over the best cars and pancakes, but they can agree on one treat: coffee. Starbucks, the coffee buzz king, generated more than 87 percent of the overall chatter within online conversations held by both sexes. Despite Net Sentiment and Passion Intensity metrics that placed the coffee giant in the middle of the pack for both genders, women raved about its seasonal drinks and cozy ambiance, while men appreciated the promotions, mobile apps and free Wi-Fi.

When it came to brand loyalty, men and women unanimously agreed on the most-loved, Keurig. The company generated only 2 percent of the overall coffee chatter, but received high passion and positivity. The home-use coffee maker had a Passion Intensity score of 100 as well as a Net Sentiment score of 88 from its female online consumers, prompting them to commend the Keurig maker as an incredible invention and applaud the company's customer service. Positive response from men about the brand resulted in a Passion Intensity of 100 for Keurig, as well as a Net Sentiment score of 82. Men talked about their love of the coffee maker's ease, convenience and affordability.

Women on Starbucks:

Starbucks dates are the best!

@lysetteiannucci OH MY GOSH YES! Starbucks date sounds wonderful! Iets plan it soon!!!

The Peppermint mocha from starbucks is better than sex.

Craving a peppermint mocha from Starbucks. I may have to break down and get one I'm the morning. #dietsplurge

I'm addicted to Starbucks white chocolate mocha. #sogood

Men on Starbucks:

Starbucks treat receipts are back!!!

I returned from lunch with Susie Hume to find that some angel had left me the greatest gift of all: two Starbucks treat receipts.

Choosing between Starbucks and Costa, but eventually opting for Starbucks because it has better Wi-Fi. #firstworldproblems

This Starbucks app is dope. I just loaded all my old gift cards that had like $1 left on them and it consolidated them. Now I have $20.

Idk if I've said this before, but I've been using the @Starbucks mobile app to pay for my coffee. So. Freaking. Cool!

Women on Keurig:

Keurig coffee machines are by far the best invention ever! #amusthave

My Keurig is still my favorite invention. #sorrystarbucks

Just so you know - @keurig has the BEST customer service ever. New replacement brewer being shipped out today! #keurig

I just had the best customer service from @Keurig. Top notch, guys.

Men on Keurig:

Jesus. This Keurig makes life so much easier.

Keurig makes my start of my day so much easier.

I love my Keurig! Best invention ever!

I love my Keurig... Great bday gift from the rents.

this Keurig was the best investment of my life.

Each month, the Brand Passion Index (BPI) analyzes consumer passion for brands in various categories and publishes the results on the NetBase blog. Register for our next Demo Day about bacon here. Read our very first KFC analysis by Jason Falls.

About NetBase
NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG. For more information, visit, @NetBase, on Facebook page, LinkedIn, or YouTube.

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