SOURCE: Can Manufacturers Institute

September 26, 2005 17:38 ET

Consumers and Customers Still Prefer Aluminum Beverage Cans as the Premier Packaging of Choice

Aluminum Association Presentation Reveals New Trends and Data

LAS VEGAS, NV -- (MARKET WIRE) -- September 26, 2005 -- Aluminum beverage cans continue as the overwhelming packaging choice of customers and consumers, who respond to its innovations in form and function and also recycle the container more frequently than they do glass and plastic containers.

Consumer packaging research from the Aluminum Association and the Can Manufacturers Institute was discussed today as part of a presentation, "Innovations and New Markets in Aluminum Beverage Containers" at PackExpo, the packaging industry's premier tradeshow.

Among the presentation's findings:

--  Cans accounted for 62 percent of container unit shipments in 2002, far
    ahead of plastic, 17 percent, and glass, 21 percent.
    
--  Within the grocery, drug and mass-merchandiser package mix, cans
    represent 75 percent of the total mix, with plastic comprising 23.5 percent
    and glass 1.2 percent.
    
--  The aluminum beverage can consistently rated higher than the plastic
    bottle, its chief competitor, in perceptions of key qualities such as
    convenience, recyclability and economics.
    
--  The aluminum beverage can dominates in all major channels.
    
--  Among all consumers, 66 percent recycle aluminum cans 75 percent to
    100 percent of the time, compared to 52 percent for plastic containers, 48
    percent for newspapers and 44 percent for glass bottles.
    
And aluminum cans aren't likely to lose their No.1 standing for the foreseeable future. "The beverage industry is brimming right now with new innovations and line extensions," said Robert Budway, president of the Can Manufacturers Institute. "Companies like Heineken and Coppola Wineries are seeing the benefit of incorporating aluminum can innovations into their highly successful new products."

Key insights from the PackExpo discussion, led by Jim Fisher, vice president of packaging industry affairs of Ball Corporation, included:

--  New innovations create exciting customer and consumer demand:  The
    aluminum beverage can industry continues to lead the industry in innovation
    through developments such as shaped cans, wine packaged in cans and
    resealable cans.  Beverage companies such as Heineken are adopting
    innovations that grab consumers' attention with unusual shapes and magazine-
    quality graphic labels.
    
--  Beverage packaging designs make a successful package:  Consumers
    continue to display a preference for aluminum cans based on value,
    functionality and recycling qualities.  Aluminum beverage cans meet or
    exceed common consumer attributes with visual appeal, ease-of-use, product
    protection, recyclability, cost and tamper evidence.
    
--  Aluminum beverage cans are the most recycled packaging format:  Nearly
    50 percent of consumers view aluminum beverage cans as environmentally
    friendly, compared to 21 percent who believe in plastic bottles.
    
"Aluminum beverage cans provide the opportunity for advancement in the packaging industry," Fisher continued. "Consumers and customers realize the value of the aluminum can and continue to drive a steady overall growth in the beverage industry."

Additionally, as part of PackExpo 2005, the Can Manufacturers Institute released the inaugural issue of its Packaging Trends Report. This compendium of information provides consumers with the latest data and insights related to both the aluminum beverage and metal food can and their positions in the packaging marketplace. Copies may be obtained at www.cancentral.com or by contacting Allison Costello at 412-456-3741.

About the Aluminum Association

The Aluminum Association is an alliance of can makers and aluminum sheet producers. The goal of the association is to promote the can to customers and consumers.

About the Aluminum Can Council

The Aluminum Can Council represents a partnership between aluminum beverage can makers and aluminum sheet suppliers and is committed to ensuring that all aluminum cans are recycled.

About the Can Manufacturers Institute

The Can Manufacturers Institute (CMI) is the trade association of the metal can-manufacturing industry and its suppliers in the United States. The association received its charter in 1938, then representing only 39 manufacturers and suppliers of goods and services to the industry. CMI members today account for more than 90 percent of annual domestic production of 136 billion cans and employ 25,000 people with plants in 31 states and Puerto Rico.

Contact Information

  • Contact:
    Allison Costello
    Ketchum
    412-456-3741