June 08, 2005 13:20 ET

Consumers Unhappy With Broadcast "Push TV" Model

CHICAGO, IL -- (MARKET WIRE) -- June 8, 2005 -- Telecommunications carriers no longer have the option as to whether to offer TV/video services to their customers -- it is a must-do if they want to survive competitively, according to Dr. Raul Katz, CEO and President of ADVENTIS, a global consulting firm serving top management in the telecom, IT and digital media sectors. In comments prepared for SuperComm 2005, a telecom industry trade show, Dr. Katz said video is going to be part of an ever-larger bundle of services and the biggest driver of broadband growth.

Carriers are in a critical battle for the home with a range of wireless, VoIP and cable players, said Dr. Katz. At current pace, "US wireline carriers could loss as much as $14-18 billion by 2010."

Dr. Katz profiled ADVENTIS research that shows consumers are increasingly dissatisfied with today's broadcast "Push TV" model. Increasing broadband availability and new devices like TiVo are starting to address consumers' preferences for "what I want, when I want it." New consumer viewing and spending habits suggest an alternative "Pull TV" model, which holds the potential for video distributors and content owners to unlock previously untapped assets.

"US carriers effectively have a new value proposition," Dr. Katz said. "The question is can they sufficiently differentiate themselves and execute in the delivery of on-demand offers to stave off the cable guys."


ADVENTIS is a global consulting firm advising top management in the interrelated sectors of telecom, IT and digital media. For over a decade, ADVENTIS has built an outstanding reputation and become the preferred partner for senior executives because of its deep industry expertise; unique intellectual property; extensive network of contacts; bias for pragmatic action and collaborative culture. The company has offices in Boston, New York, London and Berlin.

More information about ADVENTIS is available at

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