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Content-House Deploys Kasenna Solutions, Enables IPTV Service Offerings for Russian Telcos
Leading Moscow Service Provider Leverages MediaBase XMP and LivingRoom Middleware for VOD and Service Delivery Portal
| Source: Kasenna
SUNNYVALE, CA--(Marketwire - June 18, 2008) - Kasenna, The IPTV Company, today
announced that Content-House, an independent provider of interactive TV and
PC services to Russian broadband operators, is using Kasenna
MediaBase video server software and Kasenna
LivingRoom middleware to deliver video-on-demand services to telcos and
their customers across the country. For the first time, the new service
will bring and on-demand content to hundreds of thousands of Russian
households.
Content-House enables Russian Internet Service Providers (ISPs) to offer
branded IPTV services without having to deploy or develop the
infrastructure and expertise to provide them. Content-House is compiling
and managing all of the system's content in its Moscow facility, and makes
IPTV service available via custom-branded interfaces for each broadband
carrier using Kasenna LivingRoom and MediaBase servers in multiple regional
locations. To offer the IPTV service, broadband providers can simply
connect their customers to one of the regional solutions.
"We looked at all the credible IPTV solutions in the market, and Kasenna
offered the only platform that gave us out-of-the-box functionality,
integrated easily with our ecosystem partners but also allowed us to
rapidly customize the interface for each broadband operator customer," said
Roman Kurguzov, CEO of Content-House. "With this solution, we were able to
build a complete IPTV offering within weeks and know we will be in control
of its future."
To keep up with growing market awareness and desire for TV on Demand
services, Content-House will add network-based personal video recording
(nPVR) service to its system later in the year. It is also exploring
development a first iteration of the user portal, aiming to add entirely
new and innovative services using the Kasenna LivingRoom SDK.
"Rapid deployment, full integration with the IPTV ecosystem, easy
customization and easy development of new services are key characteristics
that set Kasenna LivingRoom and MediaBase apart from all other IPTV
solutions," said Vivek Pendharkar, president and CEO of Kasenna.
"Content-House is leveraging these qualities exceptionally well by rolling
out IPTV quickly across a huge geography with locally customized interfaces
and services for independent broadband operators."
The Content-House deployment will be one of the case studies referenced by
Andrey Guriyanov, Kasenna's Sales Director for Russia and the CIS, at the
IPTV Forum on June 24-25 at the Radisson SAS Hotel in Moscow. "The scheme
used by Content-House is very popular in Russia," said Guriyanov, "and a
lot of this comes from the increased competition in IPTV offerings from big
operators. Small and mid-size operators have to decide whether to deploy
their own IPTV infrastructure or buy readymade services from a service
provider like Content-House." Along with key business model issues for all
sizes of operators, the keynote presentation will look at how the business
model decisions affect the design of cost-effective and scalable
distributed architecture IPTV systems.
About Content-House
Content-House LTD is an independent provider of interactive TV and PC
services to Russian broadband operators.
Possessing a number of unique services, a huge library of content and
owning all necessary licenses, Content-House has rapidly become the leading
national distributor of interactive services in 16 main cities of Russia.
The company has proved its reputation as a reliable partner for leading
television and multimedia services operators, and as a branded and
time-proved distributor for legal owners of content as well.
About Kasenna
Kasenna is redefining the business of television. As the acknowledged
market leader in IP video delivery, the company has focused on open
standards and an intelligent management infrastructure which allow service
providers, enterprises, and other organizations to build commercial-grade
IP video networks that support new and emerging video services. Kasenna
offers network operators the industry's only turnkey source of IP video
infrastructure and applications for video services. Kasenna's patented
software technology has been proven with thousands of successful and
profitable telco, cable, and enterprise deployments worldwide. Kasenna is
headquartered in Sunnyvale, California, and is privately held. For more
information please visit the Kasenna website, www.kasenna.com.