SOURCE: Cision

March 19, 2013 09:40 ET

Content Marketing Experts to Host Cision Webinars on How to Create and Amplify Great Social Content

Cision's Heidi Sullivan and Guest Experts Jay Baer and Heather Whaling Share Insights and Best Practices in Upcoming Webinars

CHICAGO, IL--(Marketwire - Mar 19, 2013) - Cision, the leading provider of cloud-based PR software, services and tools for the marketing and public relations industry, today announced two free webinars for this month that give PR pros expert advice about how to maximize the impact of the content they produce and promote.

"Content marketing isn't just about marketing, it's also an opportunity for a brand's marketing, PR and social teams to work together and build awareness, increase engagement, and drive leads for sales," said Heidi Sullivan, Cision Senior Vice President, Digital Content, and the co-host for each webinar. "These events will help them tell their story better by creating the right content and then leveraging the right channels to maximize its impact."

"Market Your Marketing! How to Promote Your Content Like a Product." Thursday, March 21, at 2 p.m. Eastern time.

Jay Baer, marketing strategist, speaker and author and President of the social media and content marketing consultancy Convince & Convert, and Sullivan will co-host an hour-long webinar that will cover topics like:

  • How to produce content that customers and prospects actually want
  • Why information trumps promotion, and how brands are selling more by selling less
  • How social media and content marketing work together to build awareness
  • How to best get promotional support from your own communications team

Learn more or register for "Market Your Marketing! How to Promote Your Content Like a Product."

Baer is one of America's top 3 social media consultants according to Fast Company, and the Convince & Convert blog was ranked the No. 1 content marketing resource in the U.S. by the Content Marketing Institute. Over the course of his career, Baer has consulted with over 700 companies, and he speaks before over 75 industry groups every year. He is the co-author of The NOW Revolution, and his new book, Youtility, will be published in June.

"No News? No Problem! Maintaining Great News Coverage Year-Round." Thursday, March 28, at 2 p.m. Eastern time.

Heather Whaling, President of Geben Communication, and Sullivan will lead a 45-minute webinar designed to help PR people manage the peaks and valleys of news cycles -- and how to stay relevant and newsworthy even in "down" news cycles by creating, amplifying the curating great content. Using case studies, they'll discuss best practices that explain:

  • How to generate valuable media coverage without a major news announcement.
  • How content marketing can drive media coverage and engagement.
  • How to alter traditional PR practices to excel in today's social world.
  • Creative and credible ways of "newsjacking," to insert your brand into the story or discussion.

Learn more or register for "No News? No Problem!"

Heather Whaling helps brands integrate traditional and digital PR to excel in today's social world. In addition to leading new business development, client relations and strategic planning for Geben Communication, Whaling was named one of the top 30 PR experts to follow on Twitter, co-moderates the popular #pr20chat and runs her own PR and social media blog prTini.

"The rise of content marketing and native advertising offers myriad opportunities for brands to get their content noticed, but there's definitely a learning curve to doing it right," said Sullivan. "If you're spending time and money to produce blogs, infographics, white papers, videos or other content, how can you make sure it reaches the largest and most importance audiences? It's all about how you create and amplify content -- and I'm excited to share my insights with Jay's and Heather's to help marketers and PR pros meet this challenge."

About Cision:
Cision is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. Marketing and PR professionals use our products to help manage all aspects of their brands -- from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, is quoted on the Nordic Exchange with revenue of approx. SEK 1.0 billion in 2012. For more information, visit

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