ATLANTA, GA--(Marketwired - Feb 18, 2014) - When the global marketing communications agency Calysto Communications opened its doors back in 1999, the mobile and telecom world looked a little different.
- The first mobile phone with a Wireless Application Protocol (WAP) browser had just been introduced.
- Verizon was still Bell Atlantic. BellSouth was still BellSouth. And Alcatel had just hit a "milestone" by shipping 1 million broadband ADSL lines.
- Mark Zuckerberg, CEO of Facebook (now the most-used mobile app in the world) was still a teenager -- and had likely just designed his first website.
But one thing hasn't changed: The importance of telling a compelling story.
That's why Calysto Communications is still thriving 15 years after it began supporting the marketing and public relations needs of mobile and telecom companies.
"Today, Calysto's clients distribute content through dozens of different channels -- including mainstream media, social media and other content marketing channels such as eBooks and blogs. But the strength of the message still matters the most," says Laura Borgstede, CEO and founder of Calysto Communications. "When I launched Calysto in 1999, I focused exclusively on the mobile and telecom industries because I wanted to build an agency uniquely qualified to develop content that captured the attention of influencers. And that's exactly what Calysto has done for the last 15 years."
Calysto: A History of PR and Marketing Firsts
In its 15-year history, Calysto has achieved many "firsts." Calysto was actually the first public relations and marketing agency to focus exclusively on the mobile and telecom industry when it launched in 1999.
Since then, Calysto has completed project and retainer work for hundreds of companies, including well-respected names such as Tellabs, BroadSoft, Level 3 Communications, Broadwing (Level 3), Hitachi, MetaSolv (Oracle), Intec Telecom Systems (CSG), SAP, RACO Wireless, Globecomm, Telica (Alcatel-Lucent) and many more.
Calysto was also one of the first public relations agencies to embrace the social media trend, releasing a revolutionary white paper on the subject in 2012 called The Rise of Content PR. Today, Calysto offers a full array of content marketing and social media marketing services to its clients to complement its traditional PR offerings.
Finally, Calysto was also the first to migrate to an all senior-level staff. This ensures that every client has a team that not only delivers the best content, but also boasts well-established connections with leading media, analysts and bloggers in the industry.
"When I first started working with Calysto in 2003, I was pleased with my results," says Capriccio Martin. "But when Calysto changed its business structure and gave me an all senior-level team to support the PR need of our company, our results skyrocketed! And, the time I had to spend managing the team dropped off dramatically."
Flexibility is Critical to Calysto's Success
In the last 15 years, Calysto has made several changes to better serve its clients. For instance, today it gives client the choice of using either a traditional retainer model or a project/rolling budget model.
Under the rolling budget model, Calysto scopes and prices a month's worth of projects at a time for clients, based on priorities chosen by the client.
Calysto was also one of the first boutique agencies to go global, and it now offers clients in-region PR support in more than 80 countries in many regions around the world, including Europe, Asia, Africa, the Middle East and of course the Americas.
Calysto gives clients the flexibility to pick and choose which specific countries or geographic regions they want to reach -- and to target them on either a project or a recurring basis.
After one client hired Calysto to support its marketing programs, the company went from using four different agencies to support its international public relations and marketing needs to relying on just one: Calysto.
"Only a third of start-up businesses are still operating after 10 years," says Calysto's Borgstede. "I think the fact that Calysto is still growing after 15 years is proof of the exceptional service we offer our clients. I'm looking forward to another 15+ successful years supporting the marketing communications needs of mobile and telecom companies."
Calysto is a marketing communications firm specializing in building awareness through content services, social media and public relations for the mobile and telecom industries. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients' communications efforts. Our unique three-pronged approach -- content, social media and PR -- drives awareness of our clients and establishes them as thought leaders in their respective sectors.