SOURCE: HiveFire

HiveFire

September 08, 2010 10:38 ET

Content Marketing Software Company HiveFire Appoints Richard Turcott as Chief Marketing Officer

B2B Marketing Industry Veteran Will Drive Marketing Strategy, Position Start-Up for Continued Growth

CAMBRIDGE, MA--(Marketwire - September 8, 2010) - HiveFire, a content marketing software company dedicated to delivering content curation solutions that generate leads and foster leadership for brands online, today announces Richard Turcott as chief marketing officer (CMO). Turcott, who joins HiveFire at a time of exciting growth for the company, brings a deep understanding of B2B marketing strategy to support HiveFire's mission.

With more than 20 years of experience in B2B marketing leadership roles, Turcott has a proven track record establishing technology companies in burgeoning online marketing sectors, including email, social media and online reputation management. Using this experience, Turcott will help HiveFire develop and position the tools that help marketers face the unique challenges of B2B brand leadership in an increasingly digital world.

Before joining HiveFire, Turcott served as CMO at RatePoint, a provider of customer feedback and online reputation management services, where he drove the company's strategic market planning and marketing programs. Prior, Turcott was CMO at leading email marketing provider Constant Contact, Inc., where he was responsible for all direct and online marketing -- branding, communications, partner programs and product management. 

"With so much content and so many brands clamoring for attention on the Internet, it's hard for B2B marketing professionals to demonstrate true thought leadership around the products and services they provide," said Turcott. "With our customer centric product engineering and a thoughtful strategy executed thus far by our team, I know that HiveFire is the best resource for marketers who seek online brand leadership. I'm thrilled to be a part of HiveFire during this exciting stage of development."

"Content curation is a relatively new space, and B2B marketers are still trying to understand how they can effectively incorporate it into their overall marketing efforts. We needed someone who understands what it means to define an emerging field, such as content curation, and educate the market on its value and necessity," said Pawan Deshpande, chief executive officer, HiveFire. "Richard's extensive marketing leadership experience is necessary for HiveFire's continued growth as a widely recognized leader in the emerging content curation space, and we are pleased to welcome him on board."

Earlier in his career, Turcott held marketing leadership roles at M|C Communications, Genesys Conferencing, Lycos and Dow Jones. Turcott earned a bachelor of arts from Assumption College in Worcester, Mass., and an MBA from Northeastern University in Boston.

About HiveFire, Inc.
HiveFire provides easy-to-use marketing software for content curation and content marketing. HiveFire's solution, Curata, allows marketers to quickly curate content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire, was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit: www.hivefire.com

Contact Information

  • Agency Contact:
    Katelyn Henry
    Version 2.0 Communications
    617-426-2222
    Email Contact

    HiveFire Contact:
    Abigail Phelps
    Senior Marketing Manager
    617-229-5558
    Email Contact