SOURCE: SupersonicAds

SupersonicAds

May 15, 2013 07:30 ET

Contest Offers Brands and Agencies Chance to Win a Custom Advergame and $50,000 Media Buy

SupersonicAds Launches "Win the Ad-Game" Promoting Cutting Edge Advergame Brand Integration

NEW YORK, NY--(Marketwired - May 15, 2013) - SupersonicAds invites U.S. media & creative agencies to submit a branded advergame concept and compete to win full development of the advergame + $50k in media across the SupersonicAds Network. Fusing advertising and entertainment, advergames get brands in front of massive worldwide audiences, to positively connect with consumers in social gaming, one of the most engaging and popular activities on social, mobile and web. SupersonicAds, a global leader of social game and app monetization, delivers brand engagement where audiences seamlessly interact with premium video content and advergames. This exclusive environment enables deep user engagement and promotes brand affinity.

Entries can be submitted online at supersonicads.com/contest from May 15 through June 15. The winner will be notified on or by June 18, 2013 and the campaign worth $50,000 in media spend will run across the SupersonicAds network in partnership between the winning brand and SupersonicAds.

By coupling the advergame development cost and a media buy, SupersonicAds seeks to demonstrate the powerful impact of advergaming to U.S. brands. SupersonicAds' proprietary targeting technology processes web and mobile data using a complex algorithm that considers hundreds of factors available from that data. These factors -- including gender, age, device, carrier, browser language and location -- are considered in real-time to guarantee campaigns are reaching their target audience.

As an added benefit following the advergame, SupersonicAds can also offer a video play of your latest ad as well as deeper post-engagement interactions such as drive Facebook Likes, shares & App installs, generate new leads & traffic to web sites in line with their campaign objectives

Entries will be judged on:

  • Creative and breakthrough placement of brand assets and messaging in a casual gaming environment
  • Clarity and simplicity of the game style and user flow

Entrants MUST:

  • Be full-time employees with a media agency, creative agency or brand and involved in media buying
  • Be currently working on behalf of and/or responsible for purchasing media on behalf of one or more U.S. Brands

Entries MUST:

  • Select and describe the style of game play
  • Describe types of brand assets for use (logos, images, video etc.)
  • Describe how brand assets will be uniquely integrated into the game play
  • Be submitted on the SupersonicAds contest site at www.supersonicads.com/contest by 5 p.m. on June 15, 2013
  • Receive client approval to win

Enter online at supersonicads.com/contest.

About SupersonicAds

SupersonicAds (www.supersonicads.com) is a market leading cross-platform provider of in-app and social-game brand and direct response advertising solutions since 2009 with global reach in over 200 countries in Europe, Asia and Latin America. SupersonicAds boosts a network of over 500 leading app and game publishers including King, IMVU, Nordeus and Aeria Games. The company has worldwide offices in New York, San Francisco, Los Angeles, London, Tel Aviv and Madrid.

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