SOURCE: Contiki Canada

Contiki Canada

March 09, 2016 12:48 ET

Contiki Canada and Entertainment One Partner for the Film Launch of Allegiant

Millennials Have the Chance to Win One of Three Adventures in Europe, the USA or Asia to 'Break the Boundaries of Their Worlds' Until March 31, 2016

TORONTO, ON--(Marketwired - March 09, 2016) -  Contiki, the world's leading travel brand for youth and young working professionals, and Entertainment One (eOne), have teamed up for the Canadian film release of the highly-anticipated third installment of the blockbuster The Divergent Series: Allegiant, starring Golden Globe nominee Shailene Woodley, Theo James, Academy Award winner Octavia Spencer, and the Oscar-nominated Naomi Watts. Contiki and eOne are challenging Canadian millennials aged 18 to 35 years-old to 'break the boundaries of their worlds' and 'escape the world they know'by jetting off to the furthest reaches of the globe on a Contiki adventure for two plus airfare.

Along with a trip giveaway, the partnership includes three exclusive and simultaneous advanced film screenings in Vancouver, Calgary and Toronto on March 16th before the movie opens in theatres on Friday, March 18th, and epic prize packs awarded to those who tag #ContikiAllegiant on Instagram and Twitter.

"Allegiant's motivating themes inspire young people to get out of their comfort zone, explore the world further and make every moment count," said Brad Ford, President of Contiki Canada.

"We are thrilled to bring together two popular millennial brands that champion self-discovery, friendship and exploration with our #ContikiAllegiant contest," said Marie Anne MacRae, Global VP of Strategic Partnerships for The Travel Corporation. "Together with eOne Films, we are excited to offer one lucky Canadian millennial and their guest the chance to live out their own Allegiant adventure with Contiki on a trip of a lifetime through Europe, the US or Asia."

The contest's three winning trips include: 13 days through Germany, the Czech Republic and more on Eastern Road; two weeks to explore American capitals like Los Angeles and New York on Best of USA; or the 12-day China Adventurer -- joining other millennials from around the world, winners can live out Allegiant's message and learn that 'what makes us different, ties us together.'

Millennials who visit http://contiki.com/allegiant can access all-things-Allegiant, including trailers, videos and photography from the film just in time for its theatrical release on Friday, March 18th . Once the wanderlust sets in, they can browse Contiki's bucket list-worthy trips across the world and take advantage of early payment discounts of 5% off all Europe trips that are booked and paid in full before April 28, 2016.

Terms and conditions: 5% Europe discounts apply to the land portion of your trip price only (this excludes taxes, included flight costs, extra accommodation, any applicable food funds & optional activities. Your trip price does not include the costs of international flights to/from Europe that start or end your trip). You can combine loyalty discounts ('Travelling Again'), group discounts ('Book with Friends') multi trip discounts ('2 or more') & early payment ('Pay Early') discounts on trips of 7 days or longer. Pay Early savings do not apply to bookings made within 45 days of trip departure and are not combinable with Last Minute Deals. Group discounts ('Book with friends') is available on all trips. Discounts are subject to availability & may be withdrawn at any point without notice.

About Contiki

Contiki is the world leader in youth travel experiences, a brand that is all about discovery, epic moments and making every second count. Our journeys unlock the local way of life in each and every destination we visit, and with over 300 trips in more than 50 countries, we see every day as the start of a new adventure. For more information, please visit: http://www.contiki.com/meetcontiki

Created as a joint initiative between The Travel Corporation's family of brands, including Contiki, the TreadRight Foundation is a not-for-profit working to ensure the environment and communities we visit remain vibrant for generations to come. The Foundation's guiding principle is to encourage sustainable tourism development through conservation, leadership and support for communities. Foundation priorities are set by the Steering Committee, which includes sustainability leaders like Céline Cousteau and Costas Christ. For more information, please visit: http://treadright.org

About Entertainment One

Entertainment One Ltd. is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand and South Africa. Through established Film and Television divisions, the company provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content. Its current rights library is exploited across all media formats and includes more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks.

Contact Information

  • Media Contacts

    Erica Adelson
    PR & Digital Media Specialist
    The Travel Corporation
    33 Kern Road, Toronto, ON, M3B 1S9
    erica.adelson@travcorp.ca
    416-322-8468 ext. 7297

    Marie Anne MacRae
    VP, Strategic Partnerships
    The Travel Corporation
    33 Kern Road, Toronto, ON, M3B 1S9
    marieanne.macrae@travcorp.ca
    416-915-7016