SOURCE: Continuum


October 24, 2012 08:00 ET

Continuum Hires Renowned Marketing Executive to Build Lead Generation Platform for MSP Partners

Turn-Key Sales and Marketing Machine Will Include Agency-Quality Content, Campaign Automation and Step-by-Step Instruction

BOSTON, MA--(Marketwire - Oct 24, 2012) - Continuum, a leading provider of remote monitoring and management (RMM) and business continuity solutions, today named Mark Zahar, vice president, channel marketing and community development. Zahar is responsible for the development and delivery of comprehensive marketing support programs for Continuum partners, which are aimed at accelerating new business growth and expanding managed IT services adoption among small to medium-sized businesses (SMBs).

Zahar has more than 10 years experience in database marketing and integrated marketing communications, including extensive experience in marketing to small businesses. Most recently, he was vice president, sales and partnerships at Prospectiv (an Affinion company), where he developed acquisition and loyalty marketing solutions for the SMB market, managed marketing programs in more than 50 local markets, established partnerships with leading yellow pages companies, and trained a local sales force of over 100 professionals. Zahar has also held executive sales and marketing positions with BeNow (acquired by Epsilon), and he has played an instrumental role in designing and delivering strategic database marketing solutions for both small and large companies.

"Our partners have told us loud and clear that stronger and broader partner enablement will be critical in fueling their growth," said Steve Ricketts, vice president of marketing at Continuum. "We are making significant investments in this area and are thrilled to have a renowned industry expert like Mark who brings executive-level focus and leadership to help drive our partners' growth."

"The penetration of managed services into the SMB market is still very low, which presents a tremendous opportunity for our partners to expand their customer base," said Zahar. "I am excited to join Continuum and play a leading role in leveraging proven technologies and demand generation techniques that will take our MSP partners' businesses to the next level."

About Continuum
Continuum provides a leading SaaS-based managed services platform that managed services providers (MSPs) use to efficiently backup, monitor, troubleshoot, and maintain desktops, servers and other endpoints for small and medium-sized businesses. The comprehensive platform provides an intelligent remote monitoring and management (RMM) solution, comprehensive 24 x 7 Service Desk and an advanced backup and disaster recovery (BDR) offering branded Continuum Vault -- all integrated with an industry-leading network operations center (NOC), delivering a single, unified managed services experience. The company currently employs more than 650 professionals worldwide, supports over 3,300 MSPs, and monitors nearly 500,000 endpoints. The principal owner of Continuum is Summit Partners (, a Boston based growth equity firm that has raised more than $15 billion in assets. For more information, please visit

Contact Information

  • For more information, contact:
    Lynette Bohanan
    CommCentric Solutions Inc.
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