SOURCE: Continuum


October 03, 2011 03:30 ET

Continuum Invites European Design and Innovation Community to Its Milan Studio for Thinking Hour Aperitivo on October 5

Local Industry Thought Leaders to Explore Web 2.0's Role in Driving Innovation

MILAN, ITALY--(Marketwire - Oct 3, 2011) - Continuum, a global innovation and design consultancy, today announced that its Milan studio is hosting a free Thinking Hour and Aperitivo for the European design and innovation community on Wednesday, October 5 from 6 p.m. - 8 p.m. This open discussion will explore the topic of how businesses are utilizing social media and other Web 2.0 technologies to successfully drive innovation within their organization.

Thinking Hour moderators will use the city of Milan as the platform for the discussion and invite attendees to share their experiences of using social media and Web 2.0 technologies to innovate. Collectively, the group will brainstorm about how their varied approaches can be applied on a community level in Milan to provide new ways of doing business, offer new services, obtain participation of citizens in public affairs and to foster the city's future as an evolving platform.

"The purpose of Continuum's Thinking Hour conversations is to create a flow of ideas that both amass and harness the vital energy of the local design and innovation community to tackle the complex systems that are shaping not only today's businesses, but also society and culture," said Carmencita Bua, Director of Continuum's Milan Studio. "In highlighting local grassroots initiatives, we hope to create new alternatives linking the traditional approach with one that is slightly more unconventional."

After the event, Continuum will keep this Thinking Hour discussion going at

Continuum's Thinking Hour is free and open to the European innovation and design community. It will be held at the Continuum Milan Studio located in Via Morimondo 26. RSVPs are being taken at

About Continuum:
Continuum, a global design and innovation consultancy, creates products, services and experiences that work for people and for the businesses that serve them. Based on in-depth consumer research, rigorous analysis of clients' business challenges and inspired creativity, Continuum uncovers opportunities for innovation and makes them real. Since 1983, Continuum has worked with companies worldwide, including American Express, Amplifon, BBVA, Herman Miller, Procter & Gamble, PepsiCo, Samsung, Sprint and Staples. Continuum has offices in Boston, Los Angeles, Milan, Seoul and Shanghai.

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