SOURCE: Continuum


November 15, 2010 09:00 ET

Continuum Launches New Division Focused on Innovation at the Intersection of Technology, Systems and Human-Centered Design

Continuum Advanced Systems Builds on Company's Strong Roots in Technology and User Centric Product Development

BOSTON, MA--(Marketwire - November 15, 2010) - Continuum, a global innovation design consultancy, today announced the launch of a new division within its organization, known as Continuum Advanced Systems. Focused on the intersection of technology, systems and human-centered design, Continuum Advanced Systems works with companies and entrepreneurs in the health, medical, government, industrial and consumer categories to rapidly turn existing and emerging technologies into holistic solutions that are valued by the people who use them.

"Continuum Advanced Systems is about developing solutions that connect the needs and values of people with technologies that can improve their lives," said Tom Merle, Chief Development Officer and General Manager at Continuum Advanced Systems. "Meeting at this intersection is what makes Continnum Advanced Systems unique from other innovators in this space. We're developing intensely technical products like insulin pumps, diagnostic devices for AIDS, or integrated systems for military vehicles, while remaining intently focused on how every person will emotionally and functionally connect to what we design; be they patients, caregivers, soldiers, or consumers."

A Strong Track Record in Technical Innovation for People
Since 1983, Continuum has been developing complex, technical, and user centric products and systems for leading brands such as Aspect Medical, Avedro, Children's Hospital, Covidien, Abbott Labs, Daktari Diagnostics, Dixie-Narco, General Dynamics, Ford, Hamilton Medical, Herman Miller, Insulet, Johnson & Johnson, Kopin, Nomir and many more. 

"While we've been doing the work of Continuum Advanced Systems for more than 27 years, highly technical product and systems innovation now represents one third of our business," said Harry West, CEO of Continuum. "We created Continuum Advanced Systems to more effectively meet our clients' increasingly complex challenges as well as their need to bring technically-oriented products, services and systems to market faster, more efficiently and more strategically than ever before."

Continuum Advanced Systems is a specialized business unit within the company that partners with organizations who demand expertise in developing complex systems, and technologies that are based on a fundamental understanding of people. The division is made up of more than 45 specialists with backgrounds ranging from behavioral research, human-centered design, interaction design, industrial design, human factors, engineering (biomedical, electrical, mechanical, optical), software and firmware development, evaluative testing, manufacturing, and regulatory processes. The division's services include human-centered design, technology development, systems engineering and integration, medical device and instrumentation development and start-up company collaboration.

Continuum Advanced Systems' value proposition of deep technical capabilities married with human-centered design expertise has been an invaluable resource for General Dynamics C4 Systems. "As part of our efforts in the Vehicle C4ISR Edge Innovation Center, we began working with Continuum to optimize ergonomics and operator efficiency of HMMWV crewmembers, as the vehicle's tight interior space creates a challenging environment for soldiers to function effectively," said Mike McHenry, Director, Strategic Business Development with GDC4S Computing Technologies. "The Continuum Advanced Systems team brought their design and technical skills to bear and paired them with their intense focus on the soldier's experience to create a solution that is now being evaluated by government representatives and vehicle manufacturers."

About Continuum
As a global innovation design consultancy Continuum designs experiences that improve people's lives and drive business innovation. Based on in-depth consumer research, rigorous analysis of clients' business challenges and inspired creativity, Continuum identifies opportunities for innovation, creates new products and services, and designs new ways to communicate brands. Since 1983, Continuum has worked with companies worldwide including AllSteel, American Express, Procter and Gamble, Master Lock, Samsung, and Staples. Continuum has studios in Boston, Los Angeles, Milan, Seoul and Shanghai. For more information, go to

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