SOURCE: Continuum


April 13, 2011 09:00 ET

Continuum Takes Home Top Honors at 2011 REBRAND 100® Global Awards and Edison Awards

Honored With Clients Amplifon, Preserve and Sprint for Collaborative Rebranding Initiatives

BOSTON, MA--(Marketwire - Apr 13, 2011) - Continuum, a global innovation and design strategy consultancy, today announced that the company, along with clients Amplifon, Preserve and Sprint, has been honored with three 2011 REBRAND 100® Global Awards. The prestigious REBRAND 100 competition recognizes the world's most effective rebrands and is the highest recognition for excellence in brand repositioning.

In addition, Continuum client Preserve won gold at the Edison Awards in the Green category. The Edison Awards honor the most innovative products and services introduced to the marketplace in the past year.

"The work we've done with each of these clients demonstrates inventive ways to deepen the relationship between a brand and its customers," said Harry West, Continuum's CEO. "Designing the total experience of your customers -- going beyond just communication -- brings new meaning to a brand and drives business results."

Continuum and Preserve, a leading producer of recycled household products, were honored by both REBRAND 100 and Edison, for their work in creating the company's brand positioning and design of the Preserve Mail-Back Pack, a lightweight package that also serves as a mail-back recycling pouch for the Preserve Toothbrush.

"Receiving these awards is a tremendous validation of the strength of our relationship," said Eric Hudson, founder and CEO of Preserve. "We sought out Continuum for strategic insight on how to broaden Preserve's appeal with consumers and increase our brand awareness as a leading force in sustainability and lifestyle design. The result is the Mail Back Pack for our Preserve toothbrush, which uses fewer resources and offers consumers a 'take back' solution to keep old toothbrushes out of the landfill -- enabling the product to have a second life. Within three weeks of the launch with a leading retailer, the package was outselling Preserve's previous package by 37%. We couldn't be more pleased."

Continuum and Amplifon, a European-based leader in personalized solutions for hearing loss, received one of REBRAND 100's five prestigious "Best of" Awards for collaborating on the creation a new store retail experience for Amplifon. The rebranding strategy helped rejuvenate the company's brand and improve and unify its service offering across Europe.

REBRAND 100 also recognized Continuum and Sprint's collaboration to create the Sprint Studio store, a vibrant retail space that is part store, part studio, part advanced retail laboratory. Sprint Studio offers visitors a unique way to experience Sprint's products and services, including voice, data, text, email, Web-surfing, Sprint TV, Sprint Music, GPS navigation, and Direct Connect, in an environment that encourages hands-on learning and interaction.

Case studies about the rebranding programs for Amplifon: The Retail Experience, Preserve: Innovative Design and Sprint: The Customer Experience can be found on Continuum's website.

About Continuum:
Continuum designs innovation, creating products, services and experiences that work for people and for the businesses that serve them. Based on in-depth consumer research, rigorous analysis of clients' business challenges, and inspired creativity, Continuum uncovers opportunities for innovation and makes them real. Since 1983, Continuum has worked with companies worldwide including AllSteel, American Express, Amplifon, BBVA, Procter and Gamble, PepsiCo, Samsung, Sprint and Staples. Continuum has offices in Boston, Los Angeles, Milan, Seoul and Shanghai.

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