SOURCE: Continuum


May 27, 2011 09:00 ET

Continuum Wins National Design Award From Cooper-Hewitt, National Design Museum

Distinguished Jury Selects Continuum's Product Design as Best in Innovation and Enhancement of Quality of Life

BOSTON, MA--(Marketwire - May 27, 2011) - Continuum, a global innovation and design consultancy, today announced that it has won the National Design Award in Product Design from the Smithsonian's Cooper-Hewitt, National Design Museum. Chosen based on a variety of product designs such as the Nala Patient Recovery Chair for Herman Miller, the Insulet Omnipod Insulin Management System and the Swiffer WetJet for Procter & Gamble, the jury gave Continuum top honors for excellence, innovation and enhancement of the quality of life.

"The National Design Award is the ultimate recognition of our work," said Gianfranco Zaccai, Continuum's President and Chief Design Officer. "We at Continuum strive to serve our clients by focusing on people; their needs, wants, and aspirations. We uncover opportunities for innovations that provide real value to our clients and to their customers and making such innovative ideas real through great design. Our focus is design which brings delight, confidence and ease of use. This award recognizes the business value we create through this process and validates our relentless focus on human-centered innovation and design."

About the Awards
The National Design Awards were conceived by the Smithsonian's Cooper-Hewitt, National Design Museum to honor the best in American design. First launched at the White House in 2000 as an official project of the White House Millennium Council, the annual Awards program celebrates design in various disciplines as a vital humanistic tool in shaping the world, and seeks to increase national awareness of design by educating the public and promoting excellence, innovation, and lasting achievement.

The National Design Awards is one of the few programs of its kind structured to continue to benefit the nation long after the Awards ceremony and gala. A suite of educational programs will be announced this summer in conjunction with the Awards by Cooper-Hewitt, National Design Museum's award-winning Education Department, including a series of public programs, lectures, roundtables, and workshops based on the vision and work of the National Design Award winners.

The award will be given during National Design Week in October.

About Continuum:
Continuum designs innovation, creating products, services and experiences that work for people and for the businesses that serve them. Based on in-depth consumer research, rigorous analysis of clients' business challenges, and inspired creativity, Continuum uncovers opportunities for innovation and makes them real. Since 1983, Continuum has worked with companies worldwide including AllSteel, American Express, Amplifon, BBVA, Procter & Gamble, PepsiCo, Samsung, Sprint and Staples. Continuum has offices in Boston, Los Angeles, Milan, Seoul and Shanghai.

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