DataSMS Holdings plc
LSE : DSHP

August 14, 2008 06:30 ET

Contract Win

                                                 
                                                                                         14/08/2008
                                                                          GB00B1VYCD45/GBP/PLUS-exn
                                                 
                               DataSMS Holdings Plc ("the Company")
                                                 
                                            Contract Win

The Board of DataSMS Holdings Plc is pleased to announce a contract win for the supply of their
Tag n go Swift-e child safety wristbands (www.tagngo.co.uk) to The Co-operative Travel.


After a successful trial of the wristbands in the north east region The Co-operative Travel are to
make the Swift-e available in all of their 550 branches. The sale of the wristbands via the
branches will form part of a 3 year strategy to further increase the Co-operative Travel's market
share in family holidays.

During the remainder of 2008 the wristbands will be offered free as a promotion to anyone booking
a family holiday through any of the high street branches where a minimum of 2,000 wristbands will
be ordered and delivered by the end of August.

From January 2009 the wristbands will be sold to customers booking a family holiday as an
additional travel option in all 550 branches.  This will amount to an initial order for at least
37,000 wristbands to stock all branches generating revenue of £111,000.  Ongoing revenue will then
be generated as the stock is replaced as the bands are sold.

The contract is for an initial 12 months with renewal options for years 2 and 3 built in and is
expected to generate significant revenues in future years if renewed.  This is the largest
contract the Company has entered into since the Tag n go Swift-e child safety wristbands were
launched in September 2007.  By securing an order of this magnitude with a major retailer like The
Co-operative Travel it further endorses the effectiveness of the Tag n go product in the market
place and it is hoped that this will assist in ongoing discussions with other major retailer's.

The Directors of the issuer accept responsibility for this announcement.

ENQUIRIES:

DATASMS HOLDINGS PLC                       TEL: 0845 123 5813
Terry Munley, Managing Director

ST HELEN'S CAPITAL PLC                     TEL: 020 7628 5582
Duncan Vasey

www.datasms.com

www.tagngo.co.uk

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