SOURCE: Convenience TV Inc.

October 20, 2010 09:00 ET

Convenience TV Inc. Is Pleased to Draw Attention to Recent Analysis That Suggests a Positive Outlook for Out of Home Advertising Sector

LOS ANGELES, CA--(Marketwire - October 20, 2010) -  Convenience TV Inc. (OTCBB: CRPZ) is pleased to draw attention to recent analysis that suggests a positive outlook for Out Of Home advertising sector.

On Oct 4th, 2010 The Digital Place-based Advertising Association (DPAA) announced that advertising revenue for the digital place-based sector has grown a very strong 25 percent during the first half of 2010, building on a growth rate of 1 percent in 2009 when most major media suffered steep declines.

According to information collected by Miller Kaplan Arase, the growth rate of 25 percent in the first half of 2010 is notably without the benefit of the short term infusion of political advertising which other media enjoy, further evidence of strong momentum in the digital place-based market. Overall, advertising revenue in the digital place-based sector is estimated to be in excess of $1 billion today.

On Oct 18th, 2010 BrandScience, an international marketing and business consultancy released data from analysis of 600 case studies from countries including the U.K., Germany, Denmark, Sweden, Norway, Finland and Australia. This new research builds on results of a quantitative analysis of 400 U.K. case studies launched earlier this year, and reveals similar results on the power of Out-of-Home (OOH) advertising in delivering a high return on investment.

The recent analysis was commissioned by the Outdoor Media Association of Australia (OMA) to examine how OOH works with other media channels in the marketing mix and specifically what the ROI is relative to other media.

The BrandScience analysis included case studies across multiple categories including consumer packaged goods, retail, travel and finance. The results provide unique global insight into how various media drive sales independently, in synergy with other media and tracked each medium's effectiveness over time.

Key global findings from the BrandScience analysis include:

  • OOH drives a high ROI: Despite lower advertising budgets, OOH's ROI was higher than television, newspapers and magazines in the consumer packaged goods, health and beauty, telecommunications and media categories
  • OOH is efficient and effective: OOH consistently delivered a high ROI over time vs. other media, which were at best flat
  • OOH improves the ROI of other media when used in an integrated campaign.

President and CEO of Convenience TV Norman Knowles, comments, "I believe these reports validate our business strategy and demonstrate growth rates and activity in the OOH sector are very encouraging"

About Convenience TV Inc.: Convenience TV is focused on the Convenience Store Industry and provides their clients with an "in-location" TV network. The Network is designed to deliver both entertaining content and targeted advertising on a demographic basis to each retail location. In addition, the Network delivers promotional advertising tied to products within the retail location. The programming can be up-dated quickly and is tailored to meet the specific client's need for increased sales, customer enjoyment and brand reinforcement. For more information, visit

Safe Harbor Statement Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to Convenience TV, its ability to enter into additional agreements, or its management, identify forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of Convenience TV's products, the competitive environment within the industry, the ability of Convenience TV to continue to expand its operations, the level of costs incurred in connection with Convenience TV's expansion efforts, economic conditions in the industry and the financial strength of Convenience TV's customers and suppliers. Convenience TV does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

Contact Information

  • Contact:
    Convenience TV
    248 Main Street, Venice, CA, 9029