SOURCE: Observer Solutions

Observer Solutions

June 26, 2013 10:00 ET

Convergence of E-Commerce and Luxury in China - White Paper

WASHINGTON, DC--(Marketwired - Jun 26, 2013) - Observer Solutions, a boutique China market research and advisory firm, released its white paper titled, Converging Trends - The Limitless Potential for Online Luxury in China. According to Observer Solutions, the time is now for Western luxury brands to get the online channel right.

China's online luxury (e-luxury) market is set for an industry renaissance. China is on track to become the largest e-commerce market based on market share in 2013, and it is already home to the world's largest online shopper population with 242 million. Furthermore, in addition to everyday purchases like clothing, cosmetics and books, Chinese online shoppers have already demonstrated that they are willing to make "big-ticket" purchases online such as automobiles.

At the same time, China's traditional luxury market has reached a new level of maturity, which requires a different approach. Western luxury brands have executed well in tier-1 cities like Beijing and Shanghai; however, there is tremendous unmet demand in China's lower-tier cities. Relying on traditional brick and mortar stores is a costly and time-intensive strategy for inland China expansion.

"The online channel is the only viable way for Western brands to reach luxury consumers in China's inland provinces," says Julia Q. Zhu the founder of Observer Solutions. "This is a new phenomenon -- foreign companies need to understand what Chinese e-luxury consumers care about most and what might discourage them from making purchases online."

The white paper provides readers with an overview of key trends, industry forecasts and case studies of companies that are succeeding in China's e-luxury market, and those that have failed. The full white paper is available for download on the Observer Solutions website.

Observer Solutions
is a boutique China market research and advisory firm. Our work focuses on the convergence of emerging trends that are redefining the market landscape. We partner with companies across industries on a variety of projects, all with the aim of making our clients more successful in China.

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