Convergent Media Systems

March 15, 2005 07:00 ET

Convergent Deemed Exclusive Provider of Digital Signage Showcase at GlobalShop 2005 for Second Consecutive Year


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: CONVERGENT MEDIA SYSTEMS

MARCH 15, 2005 - 07:00 ET

Convergent Deemed Exclusive Provider of Digital
Signage Showcase at GlobalShop 2005 for Second
Consecutive Year

ALPHARETTA, Ga.--(CCNMatthews - Mar 15, 2005) -

Convergent Media Systems today announced that for the second consecutive
year it has been selected by GlobalShop to be the sole sponsor and
provider of networked digital signage for the 2005 show. GlobalShop is
the largest annual retail design and in-store marketing show in the
world. It takes place at the Sands Expo in Las Vegas, March 21, 22 and
23.

Convergent is known in the industry for providing always-on, scalable
digital signage networks. The company's digital signage solution
encompasses the design, installation and maintenance of the network, as
well as the creation and delivery of visually compelling advertising and
informational content to plasma screens in retail stores.

"Today, a successful digital signage network is much more than pumping
15- or 30-second commercial spots to TVs in stores; it takes delivering
content that is continuously captivating and maps to the customer's
experience," said Rick Hutcheson, vice president of marketing for
Convergent. "It takes managing and monitoring a secure network 24x7 so
screens are always displaying that content. Today digital signage is all
about scalability and reliability of the network."

At the entrance to the GlobalShop exhibit hall Convergent will display
daily stories and events on its network of six large digital screens.
Convergent's production team will re-purpose the content for the
screens, which will include the news of the day, vendor-sponsored
events, seminars, special award ceremonies, schedule changes and more.

At Convergent's booth, #4446, the company will also exhibit digital
content from many of its retail customers, and offer an in-depth look
into the technology and services that power today's digital signage
networks.

Since Convergent began offering digital signage solutions its installed
base has grown to include almost 20,000 screens in the U.S., from
bookstores and banks to sports arenas and shopping malls. Convergent is
also in the process of installing thousands of screens in grocery stores
across the country.

Convergent's networked digital signage solution gives retailers a
compelling alternative to the diminishing return on investment plaguing
traditional in-home TV advertising. According to a CAP Ventures report
entitled, The North American Commercial Digital Display Market (December
2004), "There is increasing buy-in among potential customers that
narrowcasting 'has the least wastage of any advertising medium.'"

About Convergent Media Systems

Convergent Media Systems, founded in Atlanta in 1980, is the leading
provider of high-impact video and media-rich communications for digital
signage, e-learning and corporate communications enterprise
applications. Convergent provides services for over 70 digital media
networks and more than 400,000 viewing locations, including design and
development of custom content and courseware, digital asset and learning
management, broadcast-quality studio and production services, network
engineering, and installation and ongoing operations. Clients include
AT&T Wireless, Advance Auto Parts, Bank of America, Borders Books,
Channel One, Eli Lilly, Unisys, Volkswagen of America and other industry
leaders. For more information, call 1-800-877-7804 or visit
www.convergent.com.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Convergent Media Systems
    Leah A. Carwile, 770/369-9374
    carwilel@convergent.com