SOURCE: Conversagent and Panasonic

September 27, 2005 06:00 ET

Conversagent Launches Automated Service Agent Providing Instant Answers for Panasonic Plasma Shoppers and Owners

Online Immediate Self-Service Solution Helps Customers Easily Understand New Display Technologies by Instantly Providing Important Product Knowledge During Pre-Purchase Consideration and Post-Purchase Operation

NEW YORK, NY -- (MARKET WIRE) -- September 27, 2005 -- Conversagent, a developer of online customer service software solutions, today announced the launch of "AskPanasonic" an Automated Service Agent (ASA) for Panasonic Corporation of North America, the principal U.S. subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE: MC). AskPanasonic will support Panasonic's U.S. Plasma TV marketing initiative. AskPanasonic is the first self-service application of its kind in the consumer electronics industry. Available at www.panasonic.com, AskPanasonic engages customers in typed natural language conversations and delivers immediate answers to customers' questions in real time.

When shopping for Plasma TVs and other flat-panel displays, customers are often confused regarding key features and benefits, major comparison points across various product offerings, the optimal plasma experience, the best places to purchase, installation, etc. AskPanasonic eliminates confusion and apprehension by helping customers make more informed decisions when purchasing Plasmas, and assisting with post-purchase questions regarding installation and operation of the new display technology.

"At Panasonic we are committed to delivering the optimal Plasma TV purchase and viewing experience to our customers. AskPanasonic gives consumers the fastest and most direct access to our vast store of product information, whether to help them make informed purchase decisions or get the most out of the Panasonic Plasma products they purchase," stated Bob Greenberg, Vice President of Panasonic Corporation of North America's Brand Marketing Group.

"Over the last few years there have been major advances in Plasma display technology. Navigating the marketplace and making an informed decision can be a challenge for the consumer," continued Stephen Klein, CEO of Conversagent. "Panasonic has taken an innovative step by using the company's depth of knowledge to empower and create a relationship with the customer before and after the purchase is made."

About Conversagent

Conversagent is a developer of online customer service software solutions. The company's Automated Service Agent (ASA) System engages customers in typed natural language conversations, delivering answers to customers in real time. Conversagent dramatically improves the way companies serve their customers and employees, enhancing service quality at greatly reduced costs. Fortune 100 Companies deploy Conversagent solutions for customer self-service, enterprise information access, marketing, community outreach and more. Conversagent's innovations are protected by issued and pending patents. Conversagent is based in New York, NY and Sunnyvale, CA. For more information, please visit http://www.conversagent.com

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