SOURCE: Conversica

Conversica

December 02, 2015 12:56 ET

Conversica Partners With Velocify to Help Customers Quickly and Effectively Engage Leads and Boost Conversion

Marketers to Benefit From Integration of the Company's Artificial Intelligence-Powered Lead Conversion Software With Velocify's Market-Leading, Cloud-Based Intelligent Sales Software

FOSTER CITY, CA--(Marketwired - Dec 2, 2015) - Conversica, the leading provider of lead engagement software for marketing and sales, announced today that they are partnering with Velocify, the leading sales acceleration platform, to offer customers a broader solution to help them quickly and effectively engage with new leads. Velocify brings more speed and control to the entire sales process, helping teams prospect with more precision, accelerate lead engagement, and implement optimized workflows, ultimately helping sales teams find and convert more leads.

"Our partnership with Velocify means customers benefit from a combination of tools so they can reach every one of their leads swiftly and in a meaningful way," says Alex Terry, CEO of Conversica. "We are very excited about our partnership with Velocify, which will bring a powerful human dimension to customers who want to improve their lead response time and lead conversion."

Conversica is unique in its approach to determining a lead's readiness to advance to a purchasing decision. Rather than guessing based on demographics, firmographics, behavior, or predictive factors, the platform simply asks the buyer, like a real person would, by initiating an email conversation. Conversica customers find that leads who engage with them in real conversations early in the lifecycle make a deeper connection, share more information, and convert at a higher rate into sales opportunities.

Although most salespeople will acknowledge the value of a quick response, the benefit of reaching out immediately after a request can be enormous. Research by Velocify shows that calling a lead within one minute increases conversion rates by nearly four times and that sales organizations that follow an optimal contact strategy (including email and voicemail follow-up) increase conversion rates by 128 percent.

"Conversica's AI-based lead engagement solution is the ideal complement to our insights-driven approach to sales acceleration," said Harry Beck, Vice President of Business Development at Velocify. "Their 'automated sales assistants' open up an email conversation with each lead to determine purchase intent while the Velocify platform swiftly assigns the appropriate qualified leads to a sales team and guides that team on the how, why, and when of converting that lead into a buyer. The Conversica-Velocify combination essentially drives a personalized sales experience at scale."

This week, Terry will be joining Velocify's CEO, Nick Hedges, and more than 30 other sales influencers and technology leaders speaking at ELEVATE, Velocify's free virtual sales kickoff. The educational forum and networking event will run from 9 a.m. to 1:30 p.m. PT on December 3, and participants can join online or at one of dozens of local viewing parties. To find out more and register for the event, please visit Velocify.com/ElevateNow.

About Velocify

Velocify is a market-leading provider of cloud-based intelligent sales software, designed for high-velocity sales environments. Velocify helps sales teams keep pace with the speed of opportunity and increase revenue by driving rapid lead response, increased selling discipline, improved productivity, and actionable selling insights. The company has helped more than 1,500 companies across a variety of industries improve customer acquisition practices and sales performance. Velocify was recently recognized as one of the fastest growing companies in North America by Deloitte and a Best Place to Work by the Los Angeles Business Journal.

For more information about Velocify or its technology, please visit the company's website and blog, or follow the company on Facebook, Twitter, LinkedIn or YouTube.

About Conversica

Conversica is the leading provider of lead engagement software for marketing and sales organizations. Driven by artificial intelligence technology, Conversica's virtual sales assistant automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. The sales assistant interprets the lead's intention and sentiment in email replies and extracts key information, such as phone numbers and the best time to call, then expertly hands off the lead to the appropriate salesperson to close the deal. As a result, our customers find their next customers more quickly and efficiently, while ensuring no lead is left behind.

Used by more than 10,000 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$8 billion in sales revenue. Conversica is a portfolio company of Kennet Partners and is headquartered in Foster City, California.

To learn more, visit www.conversica.com and follow us on Google+, YouTube, Facebook, LinkedIn and Twitter.