SOURCE: Conversion Logic

Conversion Logic

October 13, 2015 08:00 ET

Conversion Logic Selected by SGN as Media Attribution Platform

SGN Will Utilize Start-Up's Real-Time, Cross Channel Attribution Platform to Measure Media Effectiveness in Driving Downloads of SGN's Top-Grossing Juice Jam and Cookie Jam Games

LOS ANGELES, CA--(Marketwired - Oct 13, 2015) - Conversion Logic, the media industry's most intuitive cross-channel attribution platform, announced today its selection by SGN as the company's media attribution platform. SGN, the fastest growing major mobile games studio in the U.S., will utilize the Conversion Logic platform to measure the effectiveness of its media buys across the U.S., Canada, the U.K. and Australia in driving downloads of its top-grossing Juice Jam and Cookie Jam games. 

As the industry's first real-time attribution provider, Conversion Logic brings a new approach to solving the complexities of cross channel attribution, providing actionable intelligence in real-time. Using the Conversion Logic platform, SGN will analyze media buys across mobile, social, display and TV inventory.

"Conversion Logic has taken a different and smarter approach to attribution that focuses on serving up actionable results that allow us to optimize our media spend," said Josh Brooks, SVP brand strategy & marketing at SGN. "I'm a big fan of their tech and their ability to deliver insights quickly to help us continue to stand out in the fast-moving mobile space."

Built with the media practitioner in mind, Conversion Logic is the first to deploy an Ensemble Method of data analysis for media attribution. The Ensemble Method provides superior predictive accuracy through the "wisdom of crowds" approach that combines traits of multiple established algorithms rather than relying on a single algorithmic model.

Since launch in 2014, Conversion Logic has worked with more than a dozen clients including both brands and media agencies. The company's media agnostic platform allows advertisers to analyze their entire media mix including display, search, social, mobile, online video, radio and TV to quickly identify where results are coming from. 

"Advertisers that are waiting days if not weeks to determine the effectiveness of their media buys are leaving money on the table and ceding ground to more nimble competitors," said Trevor Testwuide, CEO and co-founder of Conversion Logic. "We are excited to work with SGN and look forward to helping the company continue to grow its business."

About SGN
SGN is a leading cross-platform mobile games studio, delivering highly entertaining and engaging titles to millions of users around the world on Facebook, iOS, Android and Amazon. Founded by MySpace Co-Founders Chris DeWolfe and Aber Whitcomb, and former Fox executive Josh Yguado, SGN's strong executive team with stellar programming and creative talent has established the company as a leader in the mobile gaming industry. SGN's acquisitions include Mindjolt, SGN, and Mob Science. SGN's proprietary MasterKey technology deploys games seamlessly across multiple platforms, allowing players to interact with friends regardless of the device or site they prefer. SGN operates with a global presence with offices in Los Angeles, San Francisco, San Diego, Palo Alto and Buenos Aires. For more information about SGN, please visit www.sgn.com

About Conversion Logic
Conversion Logic is the media industry's most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic's SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic's media agnostic technology provides actionable insights in real-time, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at http://www.conversionlogic.com

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