Convurgency Inc.

Convurgency Inc.

November 03, 2011 08:40 ET

Convurgency Energizes Solar Power Campaign with Performance-Based Digital Marketing

TORONTO, ONTARIO--(Marketwire - Nov. 3, 2011) - In the digital age, tracking where your marketing dollars go is more complicated than ever. Convurgency Inc., however, has found a solution to this common problem. In an industry plagued by uncertain results, Convurgency takes the guesswork out of digital marketing. In fact, they're so confident their award winning technology will get results; they only get paid if their campaign works. If no leads are generated, the client isn't charged.

"Performance-based marketing provides the opportunity for businesses to capitalize on all forms of Digital Marketing without having to worry about costs of doing so," explains Justin Cook, President of Convurgency. "Our technology allows us to create very focused search and social campaigns, so we know exactly how potential customers are using search engines, banner ads, video and social media. That means we can then help our clients focus their marketing dollars on the elements of the campaign that are working most effectively."

When launching a performance-based marketing campaign, Convurgency creates and tests hundreds of landing page variations to make sure website traffic converts into business.

Currently, Convurgency is partnering with Grasshopper Solar, an energy company offering free solar panels to homeowners across Ontario.

"Convurgency has achieved stellar results for Grasshopper," says Omer Mir, Grasshopper CIO. "We give homeowners across Ontario the opportunity to economically reduce their carbon footprint. Convurgency helped us communicate our important message to the entire province in a measurable way. Plus, we can target elements of the campaign that worked especially well and focus on them, making sure we get the most for our marketing budget."

In the new age of digital advertising, it's essential for companies to know how effective each part of their online campaign is. Whether they're implementing search engine optimization (SEO), pay-per-click (PPC) advertising, or attracting potential customers via social media, interactive marketers need to know how each piece contributes to the end result.

About Convurgency Inc.

Convurgency Inc. produces measurable results for marketing budgets. Whether it's creative, yet pragmatic site design, advanced SEO, social media or online reputation management, Convurgency Inc. removes the guess-work from determining what needs to be done, how it should be executed, and how it can be continually improved to produce better business results. If it's online, Convurgency Inc. delivers it.

About Grasshopper Solar

Grasshopper Solar Corporation is one of the leading Canadian owned and operated solar companies with over 28 install depots across Ontario delivering Financing, Engineering, Procurement, Construction, Monitoring and Maintenance services for Solar Power Systems. Grasshopper Solar's team has experience delivering hundreds of successful turnkey solar power systems and has connected thousands of Ontarians in the residential, commercial, agricultural, and institutional markets with green government incentives.

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