Convurgency Inc.

Convurgency Inc.

February 22, 2011 11:00 ET

Convurgency Inc. Fills a Void in the Interactive Agency Landscape

New Digital Agency Takes Aim at Ineffectual Industry Practices with its Performance-Driven Services

TORONTO, ONTARIO--(Marketwire - Feb. 22, 2011) - Canadian companies are not getting value from traditional agencies with bolt-on digital arms, nor from the piecemeal digital shops offering non-integrated services, says digital prodigy turned digital guru Justin Cook. And, with the launch today of Convurgency Inc., he's doing something about it.

Founded by Cook and Aaron Mogadam, a business incubation investor, Convurgency Inc. has been launched to fill a need in the marketplace for a business-savvy, digital agency that uses bleeding-edge technological methods to deliver cost-effective results.

"It may sound cliché but Convurgency is results-driven. And when we get results we don't expect clients to pay more to get more," says Cook. "Agencies today take advantage of clients by demanding more investment to improve outcomes. Convurgency's clients benefit from our own conversion optimization methodology, which continually improves results while keeping budgets flat."

And, because companies are directing more and more of their marketing budgets toward digital programs, the founders say Convurgency's services are designed to make marketing investments more elastic and profitable, while helping organizations stay ahead of the technological curve.

"We operate with transparency, tie ourselves to metrics, and we base our campaigns and compensation on business impact. How many agencies or point solution shops will really step up to that? Every client deserves this – small or large," says Mogadam. "Another integral part of our client-value strategy is to stay ahead of the curve in this ever-shifting world of platforms and algorithms – it's deadly to be in reactionary mode."

"Since engaging with Convurgency Inc., we've had a noticeable lift in our online presence," says Jordan Lavin, COO, Nutrilawn. "The team revamped our online presence and our SEM and SEO strategies have led to cost-effective candidates and profitable business returns. Convurgency Inc. is knowledgeable in its field!"

About Convurgency Inc.

Through digital synergy, and a combination of business acumen, nimbleness and bleeding-edge technological practices, Convurgency Inc. is all about making online marketing budgets produce more results. Whether it's creative yet pragmatic site design, advanced SEO, social media or online reputation management, Convurgency Inc. employs integrated, analytically-based methods that remove the guess work from determining what needs to be done, how it should be executed, and how it can be continually optimized to produce better business outcomes. If it's online, Convurgency Inc. delivers it.

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