Cookie Jar Entertainment Inc.

Cookie Jar Entertainment Inc.

December 16, 2010 06:00 ET

Cookie Jar Entertainment Inc.: American Greetings Celebrates 30 Sweet Years of Strawberry Shortcake™

TORONTO, ONTARIO--(Marketwire - Dec. 16, 2010) - Pop culture icon Strawberry Shortcake(TM) celebrates her berry sweet 30th anniversary this month, commemorating three remarkable decades of sweetness, friendship and fun. In honor of this major milestone, American Greetings Properties, has unveiled a series of 30th anniversary initiatives to coincide with the debut of Strawberry Shortcake's all-new animated television series "Strawberry Shortcake's Berry Bitty Adventures".

Debuting in 1980 as a line of social expressions products and a television special quickly following, Strawberry Shortcake grew from being a little girl with a mop of red yarn curls into a superstar with her own line of toys, games, crafts, and books. In just five years, the property generated more than $1.2 billion in worldwide retail sales, selling 25 million dolls and producing three gold records.

"Strawberry Shortcake's success can be attributed to her wholesome values, lessons of teamwork and friendship, fantasy adventures, and her optimism that even little girls can do big things," said Gabrielle Oliff, marketing director for American Greetings Properties. "Moms who grew up with the property 30 years ago love and trust Strawberry Shortcake and are thrilled that they can share this sweet little red-head with their daughters. We at American Greetings look forward to the next 30 years of sweet success with Strawberry Shortcake and are very excited to see where she goes from here."

Earlier this year, Strawberry Shortcake's 30th anniversary kicked off with the all-new CGI animated television series "Strawberry Shortcake's Berry Bitty Adventures" which premiered on Playhouse Disney on Family Channel and can be seen weekdays at 12:30pm and weekends at 1:30pm. The series follows Strawberry Shortcake and her five berry best friends Blueberry Muffin, Plum Pudding, Raspberry Torte, Orange Blossom and Lemon Meringue in the whimsical land of Berry Bitty City, a tiny world underneath the leaves of a berry patch. Keeping with contemporary nutritional concerns, both Strawberry Shortcake and her magical home, Berry Bitty City, reflect a fruit-friendly atmosphere.

In addition, Hasbro has created a special 30th Anniversary three pack of dolls that includes replicas of three original characters - Strawberry Shortcake, Raspberry Tart and Orange Blossom – exactly as they appeared in 1980. Each doll is outfitted in her classic fruit-themed pinafore and bonnet and emits their classic fruit scent. The retro-inspired collection will be available at Toys 'R' Us Canada.

For more information about Strawberry Shortcake and her magical fruit-filled world, visit www.strawberryshortcake.com or Facebook at www.facebook.com/strawberryshortcake.

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