The Toby Brand - Cookin' Greens

March 14, 2013 12:43 ET

Cookin' Greens Feels the Heat from the Dragons

Cookin' Greens Offers up 20% of their Greens for Some of the Dragon's Green.

TORONTO, ONTARIO--(Marketwire - March 14, 2013) -

Editors Note: There is a photo associated with this press release.

Canadian Entrepreneur, Toby Davidson, will be appearing on CBC's top-rated show "Dragons' Den," Sunday, March 24 (8:00PM EST), offering her greens for the Dragon's greens. With 25+ years in the food industry, Davidson, President, single handedly launched a truly innovative line of products. Within 5 years, Davidson turned Cookin' Greens into a successful national brand and business.

Davidson travelled into the Den to pitch her farm-to-freezer line of quick-frozen, dark-leafy green vegetables (e.g. kale), asking for $175,000 for 20% of her business. Davidson remembers being in the den for merely 3 minutes before the dragons started to breathe fire, continually asking "where did you get the money to get you this far?" "I'm not young and I have been working since I was thirteen, so I had a chunk of money to put towards it," says Davidson.

No matter the outcome Davidson's view on the product will never change, "we are already a success because of the innovation we have brought to the frozen vegetable category and the quality product we provide to the consumer. The Dragons' Den was a way to gain brand exposure and seek more funds to help move faster and to spread the healthy word."

Although she cannot divulge the outcome of her pitch, she is launching a Dragons' Den inspired recipe campaign using social media to reap the benefits of the "Dragons' Den Effect." Davidson hopes this strategy will get consumers involved with the product and episode.

Commencing the week of March 18th, Cookin' Greens will be launching their unique social campaign, partnering with 5 Canadian food bloggers, Kelly Brisson, The Gouda Life; Michelle Peters-Jones, The Tiffin Box; Bob & Carlene, BS in the Kitchen; Angela, Eat Spin Run Repeat; and Louisa, Living Lou, to bring the campaign to life. Each blogger bravely accepted the challenge of creating one recipe specifically designed to please each one of the dragons, and give them a true taste of Cookin' Greens. Each day leading up to the airing (March 24), Cookin' Greens will release a Dragon's recipe on their Facebook page, culminating with the release of the actual recipe that was presented to the Dragons in the den. Will the bloggers recipes stand up to the Dragons' heat?

Visit Cookin' Greens Facebook page everyday to find out.

Here's one to give you just a small taste of what's about to unfold....

Shiitake Mushroom Chickpea Stir Fry with Cookin' Greens Chopped Kale
Everyone enjoys a stir fry. Fast and delicious, this recipe will become a regular part of your cooking repertoire.
1 tbsp sesame oil
1 clove garlic, minced
1/2 cup shiitake mushrooms, thinly sliced
2 cups frozen Cookin' Greens Chopped Kale
1 cup chopped or shredded purple cabbage
1 cup canned chickpeas, drained and rinsed
1 green onion, thinly sliced
1/2 tsp sesame seeds
2 tbsp rice vinegar
1 tsp fresh lime juice
1 tsp honey
1 tsp sodium-reduced soy sauce
1/2 tsp finely diced fresh ginger
1/8 tsp dried red chili flakes or cayenne pepper
Heat oil in a large wok or saucepan over medium heat. Add garlic and sauté for 30 seconds, stirring constantly. Add mushrooms and Cookin' Greens Chopped Kale. Cook for 5 minutes or until soft. Add cabbage, chickpeas, green onion and sesame seeds. Cook for 2 minutes.
In a small bowl, combine vinegar, lime juice, honey, soy sauce, ginger and red chili flakes. Stir to combine. Add to vegetable mixture. Continue to cook for 5 more minutes or until mixture has absorbed wet ingredients.

About Cookin' Greens™ Cookin' Greens are dark-leafy greens that are farm picked and within hours, double-washed, double blanched, chopped and quick-frozen for your convenience, locking in all of the flavour and nutritional benefits mother-nature intended. Cookin' Greens,

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