SOURCE: Lupus Foundation of America

May 05, 2016 09:00 ET

Coolibar Joins the Lupus Foundation of America to Help Solve the Cruel Mystery

Sun Protective Clothing Company Is Raising Awareness and Support for People With Lupus

WASHINGTON, DC--(Marketwired - May 05, 2016) -  The Lupus Foundation of America (Foundation) is excited to announce a partnership with Coolibar, a maker of sun protective apparel, to raise awareness of lupus and support those affected by its brutal impact.

Coolibar is supporting the Foundation as a sponsor of its national Walk to End Lupus Now® events in Florida and California and will help promote lupus awareness this May during Lupus Awareness Month. Coolibar has committed $15,000 to the fight against lupus and will outfit the event emcees and help to promote awareness through its own marketing efforts.

Lupus is an unpredictable and misunderstood autoimmune disease that ravages different parts of the body. Its health effects can range from a skin rash to a heart attack. As many as two-thirds of people with lupus experience sensitivity from ultraviolet sun rays, which prevents them from spending time outside during the warmer months.

"We welcome Coolibar to the family of individuals, communities and companies who work tirelessly to support those living with lupus and bring an end to this devastating disease," said Sandra C. Raymond, President and CEO of the Lupus Foundation of America. "We look forward to partnering with Coolibar to help fulfill what is such a great need for so many living with this disease, and ultimately bring greater awareness and resources to the fight against lupus."

Coolibar is the first clothing company to earn The Skin Cancer Foundation's Seal of Recommendation for sun protective clothing, with fabrics that block both UVA and UVB rays at the industry's highest rate. The protection stands up to multiple washings and exposure to sweat, chlorine and salt. Sun protection for the entire family that looks good, wears well, and lasts a lifetime.

"We are thrilled to be working with the Lupus Foundation. We are proud to support Lupus awareness and offer those with sun sensitivities the freedom to participate in outdoor activities with confidence, knowing they are safe from the harmful effects of the sun," said Kendra Reichenau, Coolibar CEO.

For more information on Coolibar and their products, visit coolibar.com.

About Lupus
Lupus is an unpredictable and misunderstood autoimmune disease that ravages different parts of the body. It is difficult to diagnose, hard to live with and a challenge to treat. Lupus is a cruel mystery because it is hidden from view and undefined, has a range of symptoms, strikes without warning, and has no known cause and no known cure. Its health effects can range from a skin rash to a heart attack. Lupus is debilitating and destructive and can be fatal, yet research on lupus remains underfunded relative to diseases of similar scope and devastation.

About the Lupus Foundation of America
The Lupus Foundation of America is the only national force devoted to solving the mystery of lupus, one of the world's cruelest, most unpredictable and devastating diseases, while giving caring support to those who suffer from its brutal impact. Through a comprehensive program of research, education, and advocacy, we lead the fight to improve the quality of life for all people affected by lupus. Learn more about the Lupus Foundation of America at lupus.org. For the latest news and updates, follow us on Twitter and Facebook.

About Coolibar
Coolibar is the most recommended and tested sun protective clothing company in the United States. Based in Minneapolis, the company was founded in 2001 to bring Australia's world-leading approaches to sun protection to the American market and beyond by producing and selling sun protective apparel for active families through catalog and online. Dedicated to the highest quality sun protective clothing, hats and accessories, Coolibar guarantees UPF 50+ ratings for the life of their garments. Each garment is developed with sun protection as the number one priority with a full line of proprietary SUNTECT® fabrics. Coolibar has been recognized by the Skin Cancer Foundation, the American Academy of Dermatology and the Melanoma International Foundation for effective sun protection. For information about Coolibar, go to www.coolibar.com or call 1-800-926-6509. You can also follow us on FacebookTwitter, Pinterest and Instagram

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