SOURCE: Cooliris


March 10, 2011 09:00 ET

Cooliris Launches Decks for Defining a Uniquely Beautiful Shopping Experience on the iPad

Provides a Brand New Way to Experience Personalized Visually Stunning Catalogs in One Place

PALO ALTO, CA--(Marketwire - March 10, 2011) - Cooliris ( today launched Decks, a unique new shopping experience created specifically for the iPad that turns the discovery of your favorite products, brands, and services into an intuitive and a fun relaxing coffee-table experience. The Decks iPad app lets you create and enjoy a personalized collection of shopping catalogs as decks of cards that update continuously. Decks is available now for free in the Apple iTunes store at and a simple deck editor is available at

By bringing the online buying experience across multiple product categories into one place on the iPad, Decks allows you to eliminate the disruptive experience of browsing and purchasing across multiple websites. With real-time updates, you always have access to the latest products and daily promotions and with one tap, you can share your favorites with your family, friends and followers via email, Facebook, and Twitter. Today, Decks launches with Groupon, Zappos, The New York Times Best Sellers™ List, top movies, as well as the most popular iPad apps. More merchants and product categories will be added in the weeks to come.

"Any buying experience where a consumer spends money should be delightfully intuitive, which is what we offer with Decks on iPad, instead of old-school printed catalogs. For businesses, we provide the ability to create premium decks with increased discoverability and engagement with their catalogs -- be it at their point of sale or on the consumer's coffee-table," commented Soujanya Bhumkar, Cooliris co-founder and chief executive officer.

Decks builds on the highly-successful Discover application that turns Wikipedia into a beautiful magazine experience. Discover is now approaching 1 million downloads and was the #1 free iPad app in the iTunes Store across six countries for seven consecutive days. Both Discover and Decks leverage the differentiating PageKit™ technology built by Cooliris to render dynamic content with a fast and fluid experience on iPhone or iPad at significantly smaller download sizes.

Decks is also available as a publishing platform for businesses for offering a unique iPad buying experience that is easy-to-create, real-time and visually beautiful for consumers. Decks' intuitive user experience displays products front and foremost, combined with tactile navigation and one tap purchase directly from the company's webpage.

More screenshots of Decks can be found at

About Cooliris:
Cooliris turns digital content into immersive visual experiences that increase user engagement and discoverability.

With more than 35 million downloads of its popular Cooliris 3D Wall and over 100K daily activations of the Gallery application for Android, Cooliris is pioneering visual browsing. Extending this innovation further, Cooliris has transformed Wikipedia into a coffee-table magazine with its award-winning Discover for iPad, and is now making real-time group sharing hyper-personal with LiveShare. Cooliris' latest product Decks, is a unique way for consumers to browse and purchase across multiple vendors and products on the iPad, all in one place.

Cooliris is a venture-backed company with investors, Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group, and Deutsche Telekom's T-Venture. Cooliris is headquartered in Palo Alto, California, with offices in Tokyo and Singapore. More information about Cooliris can be found at; on Facebook at; and on Twitter at

Contact Information

  • Contact:
    Consort Partners on behalf of Cooliris
    Andrea Heuer
    Telephone: +1(917) 886-5113
    Email: Email Contact