PLEASANTON, CA--(Marketwired - Jan 30, 2014) - "The Best Body Treatment" as announced today by NewBeauty® magazine, the definitive authority on all things beauty, is the coolest. The CoolSculpting® procedure, a non-invasive procedure that uses cooling technology to eliminate fat without surgery, was named the top choice by a panel of experts, editors, and readers, in the magazine's fourth annual Beauty Choice Awards.
"We are honored that NewBeauty magazine and its judging panel has recognized the CoolSculpting procedure as the 'The Best Body Treatment,'" says Mark Foley, President and Chief Executive Officer of ZELTIQ, the manufacturer of the CoolSculpting system. "CoolSculpting's unique ability to consistently and safely eliminate unwanted areas of fat makes it a highly desirable solution for many people that want to noticeably improve their appearance. We are flattered to receive this award due to the rigorous criteria that NewBeauty uses in order to ensure that the selected products are safe, effective and will meet the expectations of their readers."
"The Best Body Treatment" award was announced the same week that the Company shipped its one millionth procedure cycle. Additionally, in a recent survey from the American Society of Dermatologic Surgery (ASDS), Cryolipolysis® (otherwise known as the CoolSculpting procedure) was the most common of the nearly 144,000 body sculpting procedures performed by its members in 2012. CoolSculpting procedures represented 57.2 percent of all body sculpting procedures performed and increased almost 50 percent compared to 2011.
The unique, FDA-cleared, patented CoolSculpting Cryolipolysis procedure was developed by Harvard scientists and uses a precise cooling process that targets the fat cells underneath the skin, freezing them away for good. There is no downtime with this non-surgical procedure, and the results are noticeable, measureable and lasting. Every patient is unique, which is why a CoolSculpting provider will develop a customized treatment plan as part of the initial consultation. Additional treatments in the same or adjacent areas may help enhance the desired effect.
"We test thousands of products a year at NewBeauty and work closely with an expert advisory board who really knows what stands out above the rest, from standby classics to new innovations," said Yolanda Yoh Bucher, editor-in-chief of NewBeauty. "Winners were judged on what each product actually delivers, in order to create a truly informative -- and effective -- experience for our readers."
Unlike CoolSculpting, procedures that use laser, ultrasound and surgery to remove fat can destroy other tissues in the process due to the non-selective nature of these approaches. Only the CoolSculpting procedure selectively targets (freezes) the fat cells which, once crystallized, die and are naturally eliminated from your body. Fat cells treated and eliminated by the CoolSculpting procedure are gone for good, and patients can expect long-lasting and durable results.
About the CoolSculpting® Procedure
The CoolSculpting procedure is a non-surgical, clinically proven procedure that selectively reduces fat bulges in problem areas using a patented cooling technology. Cleared by the FDA for noninvasive fat reduction in the abdomen and flank, it gently cools unwanted fat cells in the body to induce a natural, controlled elimination of fat cells. It is designed to reduce fat bulges in treated areas of the body without harming surrounding tissue. CoolSculpting is available through an elite network of CoolSculpting Centers worldwide. Dermatologists, plastic surgeons and leading aesthetic specialists that offer CoolSculpting can be found at www.coolsculpting.com.
About ZELTIQ® Aesthetics, Inc.
ZELTIQ is a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology platform. ZELTIQ's first commercial product, the CoolSculpting system, is designed to selectively reduce stubborn fat that may not respond to diet or exercise. CoolSculpting is based on the scientific principle that fat cells are more sensitive to cold than the overlying skin and surrounding tissues. It utilizes patented technology of precisely controlled cooling to reduce the temperature of fat cells in the treated area, which is intended to cause fat cell elimination through a natural biological process known as apoptosis. ZELTIQ developed CoolSculpting to safely, noticeably and measurably reduce the fat layer.