SOURCE: Cooper Aerobics

Cooper Aerobics

April 23, 2012 10:00 ET

Cooper Aerobics Unveils New Website, Inspiring Visitors to Get Cooperized™

Website Is the Online Resource for the Latest Research-Based Health Information

DALLAS, TX--(Marketwire - Apr 23, 2012) - Cooper Aerobics today unveiled its new website, cooperaerobics.com, giving visitors the health and wellness information they need to Get Cooperized™. Getting Cooperized is at the heart of all things Cooper -- eight diverse entities dedicated to helping people make good health a habit to live better, both sooner and later. Through the new website, visitors can access free health tips, learn about each entity's programs and services, and find our two locations through one user-friendly portal.

"Our new website more accurately reflects the strength of the Cooper Aerobics brand and our world-renowned services," said Tyler Cooper, MD, MPH, President and CEO of Cooper Aerobics Enterprises. "Visitors from around the world can find all of the information they need to adopt a healthy-living mindset, improving their quality and quantity of life."

The new homepage showcases the Get Cooperized™ tagline at the center of one circle that is formed by integrating eight individual circles, each representing a Cooper entity. This reflects how the Cooper organization works to create one unified, well-rounded approach to health, fitness, nutrition and life.

"For the first time, we are able to visually show how the Cooper Aerobics brand is made up of eight individual units working together as one to help people Get Cooperized," said Amy George, Vice President of Marketing and Communications at Cooper Aerobics. "We are confident that there is something for everyone at Cooper. And our website represents our broad services, whether you're looking to schedule a comprehensive physical exam, book a hotel room, enhance your exercise routine or find a new recipe."

Through rich content, user-focused design and social media integration, the site provides access to the latest research-based health information. Easy to navigate sections for each Cooper entity feature a live feed from the Cooper Aerobics' Facebook page, giving visitors the most up-to-date information available. The website also includes a "Buzz" section dedicated to showcasing the latest updates from all of the official Cooper Aerobics social media channels, encouraging visitors to connect with Cooper.

In the Health Tips section, free health articles and videos from Cooper experts cover the topics of preventive medicine, nutrition, exercise, supplementation and stress. Visitors can also sign up for The Cooperized e-newsletter, distributed twice a month, to receive new articles and tips via email.

Cooper Aerobics worked with Dallas-based agencies of record Commerce House and Insite to design and develop the site.

For more information about Cooper Aerobics and the services offered, visit cooperaerobics.com.

About Cooper Aerobics
Founded in 1970 by Kenneth H. Cooper, MD, MPH, Cooper Aerobics in Dallas serves as the headquarters for seven health and wellness companies and a research and education nonprofit, The Cooper Institute®. Cooper Aerobics is the health and wellness resource that bases its recommendations on its world-leading body of data and expertise. Through the array of services Cooper offers, millions have been inspired to make good health a habit, helping improve their quality and quantity of life. Cooper Aerobics challenges people to Get Cooperized™ by adopting a healthy living mindset and following eight health guidelines developed by Dr. Cooper. A second location is located at Craig Ranch, McKinney, Texas. For more information, call 866.906.2667 (COOP) or visit cooperaerobics.com.

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