SOURCE: Cooper Holding Corp

Cooper Holding Corp

March 28, 2011 07:15 ET

Cooper Holding Corp Develops IT Program

COTTAGE GROVE, TN--(Marketwire - March 28, 2011) - Cooper Holding Corp (PINKSHEETS: SHAR), a publicly traded company engaged in the wholesale and retail sale of a diverse line of outdoor products, is pleased to announce the development of its new Information Technology marketing program.

Hunting is a family tradition that has been passed on for generations. Every five years the US Fish and Wildlife Service sponsors a survey to gather technical and financial data. In 2006, the survey determined 12.5 million people enjoyed hunting within the United States and their expenditures totaled $22.9 billion.

Modern technology has brought the hunting experience into the household of millions, through various media formats. Sportsmen are increasingly using social media, email and hunting web sites to share and discuss their passion for the sport. To capitalize on these evolving trends, Bruce Ayers, Cooper Hunting's COO, has recommended the company employ the services of an outside IT marketing firm.

The program's goal is to develop a "gorilla marketing" campaign using various forms of internet based technology and social media. The first phase will be the launch of a new Cooper Hunting web site. The new site will be a consumer oriented E-commerce site with links to the new Cooper Hunting Facebook page, Twitter page, Camospace page, and hunting blogging sites.

The new Cooper Holding web site ( development was completed and launched on Friday, March 25, 2011. The primary focus of this site is to provide valuable information to our shareholders and keep them up to date regarding company activity.

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Safe Harbor Statement

Matters discussed in this release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this release, the words "anticipate," "believe," "estimate," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein, and while expected, there is no guarantee that we will attain the aforementioned anticipated developmental milestones. These statements are based on Company expectations and are subject to risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the economic impact, competitive and other factors affecting the Company and its operations, markets, product, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently.

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