SOURCE: MillerCoors

MillerCoors

April 17, 2009 12:32 ET

Coors Banquet Celebrates Earth Day, 50th Anniversary of the Aluminum Can

The Banquet Beer Maintains Same Unwavering Commitment to Recycling in 2009 as It Did in 1959

GOLDEN, CO--(Marketwire - April 17, 2009) - Coors Banquet, the timeless western brew, introduced the country's first all-aluminum recyclable can in 1959 and the brand has been at the forefront of recycling and conservation ever since. In fact, the brewery in Golden, Colorado, where Coors Banquet is brewed, is committed to zero-waste operations -- nearly all of the glass, paper, board, plastics and metals used during the brewing and production process are recycled or reused, diverting thousands of tons of waste from landfills. And each year, MillerCoors finds uses for tens of thousands of tons of organic byproducts and waste from brewing.

This Earth Day, Coors Banquet is calling for consumers to take the same uncompromising approach to preserving our resources as Coors Banquet takes to crafting its beer.

"For more than 135 years, Coors Banquet has pioneered advances in brewing and manufacturing, and we consider the environment throughout the brewing process," said Coors Banquet Brand Manager Roger Garcia. "One hundred percent Rocky Mountain water and two-row high country barley are what make Coors Banquet unique, and we're dedicated to preserving those resources now and for future generations."

For Coors Banquet, two of its most important elements are the finest ingredients that go into every brew and the packaging that ensures the beer travels from Golden to every consumer in great condition. The 136-year-old brand, along with MillerCoors, continues to expand efforts aimed at preserving its resources.

For example, the brewer has stringent targets for the amount of water used to produce beer, and is making capital improvements at breweries to reduce that amount. MillerCoors also saves the equivalent of 622 tons of aluminum each year due to a small reduction in the diameter of some aluminum cans.

In addition, the company has developed numerous environmental-focused community partnerships, such as a recent collaboration with RecycleBank, which has diverted more than 140,000 tons of recyclables from landfills.

On the 50th anniversary of its introduction of the aluminum can, Coors Banquet invites consumers to join the brand's commitment to recycling by visiting www.RecycleBank.com to learn more about the importance of recycling, the recycling process and its recycling incentive program.

To find out more about Coors Banquet's history, please visit www.Coors.com. To learn more about the company's environmental initiatives, please visit www.MillerCoors.com.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors's vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

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