SOURCE: CarryOn Communication

March 21, 2008 14:47 ET

Coors Brewing Co. Taps CarryOn as Brand PR Agency of Record

CHICAGO, IL--(Marketwire - March 21, 2008) - Golden, Colo.-based Coors Brewing Company (CBC) has named consumer brand communication firm CarryOn as its public relations agency of record for its US brands. The account has been assigned to CarryOn's Chicago office under the direction of Senior Vice President Traci Kantowski.

CarryOn will apply its expertise in brand communications and its experience representing significant consumer brands to developing strategic, proactive public relations plans for CBC's US brands.

"The Coors/CarryOn partnership respects CarryOn's mission to be the leading U.S. consumer-focused public relations agency that drives brand-relevant programming for important consumer brands," said CarryOn founder and chief executive officer, Kevin Grangier, APR. "We are excited to offer fresh perspective to address the challenges and opportunities that breweries face in this highly-competitive industry."

CarryOn's history developing communication, promotion and social media strategies for icon brands like ESPN, GOT MILK?, Mattel, IHOP, Clorox, Nature Made, Nautica, NHL, Symantec and Yahoo! all reflect the agency's duty to execute relevant campaigns that build brand awareness that achieve clients' business objectives.

"CarryOn Chicago is thrilled to add Coors and its family of products to our account roster," says Kantowski, "And, we look forward to driving this significant brand to new and impressive levels."

About CarryOn

Celebrating 10 years in 2008, CarryOn is a leading mid-sized consumer brand public relations and marketing communication agency with outlets in Los Angeles, New York, Chicago and Louisville, Ky. Its family of services includes CarryOn Interactive (COi), CarryOn Branded, CarryOn Events and Promotions and CarryOn Design Group. CarryOn's goal is to be the most respected mid-sized public relations agency in the U.S. by offering fresh perspective and tailored solutions that accommodate the unique needs of significant consumer brands. Toll-free 1-888-838-6397, or the CarryOn Fresh blog.

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