SOURCE: CarryOn Communication
March 21, 2008 14:47 ET
Coors Brewing Co. Taps CarryOn as Brand PR Agency of Record
CHICAGO, IL--(Marketwire - March 21, 2008) - Golden, Colo.-based Coors Brewing Company (CBC) has
named consumer brand communication firm CarryOn as its public
relations agency of record for its US brands. The account has been assigned
to CarryOn's Chicago office under the direction of Senior Vice President
CarryOn will apply its expertise in brand communications and its experience
representing significant consumer brands to developing strategic, proactive
public relations plans for CBC's US brands.
"The Coors/CarryOn partnership respects CarryOn's mission to be the leading
U.S. consumer-focused public relations agency that drives brand-relevant
programming for important consumer brands," said CarryOn founder and chief
executive officer, Kevin Grangier, APR. "We are excited to offer fresh
perspective to address the challenges and opportunities that breweries face
in this highly-competitive industry."
CarryOn's history developing communication, promotion and social media strategies for icon
brands like ESPN, GOT MILK?, Mattel, IHOP, Clorox, Nature Made, Nautica,
NHL, Symantec and Yahoo! all reflect the agency's duty to execute relevant
campaigns that build brand awareness that achieve clients' business
"CarryOn Chicago is thrilled to add Coors and its family of products to our
account roster," says Kantowski, "And, we look forward to driving this
significant brand to new and impressive levels."
Celebrating 10 years in 2008, CarryOn is a leading mid-sized consumer brand
public relations and marketing communication agency with outlets in Los
Angeles, New York, Chicago and Louisville, Ky. Its family of services
Interactive (COi), CarryOn Branded, CarryOn Events and Promotions and
CarryOn Design Group. CarryOn's goal is to be the most respected mid-sized
public relations agency in the U.S. by offering fresh perspective and
tailored solutions that accommodate the unique needs of significant
consumer brands. Toll-free 1-888-838-6397, www.carryonpr.com or the CarryOn Fresh blog.