SOURCE: MillerCoors



August 30, 2011 12:00 ET

Coors Light Makes Dreams Come True, Sends College Football Fans to Game of Their Choice

"World's Most Refreshing Beer" Partners With Fox Sports Net on Consumer Promotions, Extensive Media Buy Throughout Season

CHICAGO, IL--(Marketwire - Aug 30, 2011) - This season, Coors Light and Fox Sports Net (FSN) will make dreams come true -- if your dream is to get unprecedented access to the college football game of your choice. Now through September 30, the brand known for "refreshment as cold as the Rockies" is giving legal-drinking-age consumers the opportunity to enter its "Dream Game" promotion for a chance to win exclusive access to their pick of college games.

Each "Dream Game" grand prize experience for the winner and three friends will be tailored to the specific game chosen. In addition to roundtrip airfare and hotel accommodations, various opportunities such as locker room access, a meeting with coaches, field passes and more will be identified by FSN and the teams playing in the game selected by the winner.

Entering the Coors Light / FSN "Dream Game" promotion is simple -- consumers can text in codes found on specially marked packages of Coors Light and Coors Banquet or visit Prizes include the "Dream Game" grand prize packages, travel packs, HD televisions and much more. The promotion will be supported with retail POS, promotional packaging, OOH, radio, digital, PR and advertising.

"During football season, every weekend is a Coors Light occasion -- a reason to celebrate and get together with friends," said Dan Hennessy, senior director of marketing for the Coors Family of Brands. "We always want to enhance those experiences, whether it's through our dedication to providing legal-drinking-age consumers with the world's most refreshing beer, or taking it one step further and getting them closer to the game than they've ever been."

Beyond the regular season "Dream Game" promotion, Coors Light will team up with FSN for a "Text and Score" post-season promotion. The program starts in November, featuring grand prizes of exclusive insider access to one of three bowl games for the winner and three friends.

With 80 million subscribers in their owned-and-operated and affiliate networks, FSN is the nation's leading provider of local sports across the United States. FSN carries a large number of live college football games in premiere conferences around the country on their "College Football Saturday" program, which will be sponsored by Coors Light in the 2011 season.

For more information on the promotions, prizing and rules visit

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. The new MillerCoors craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

Contact Information