Molson Canada

Molson Canada
Coors Light

Coors Light

September 15, 2008 08:30 ET

Coors Light Mystery Mansion Returns for a Third Season

Exclusive promotion promises 'ultimate weekend' at secret mansion hideaway somewhere high in the Canadian Rockies

TORONTO, ONTARIO--(Marketwire - Sept. 15, 2008) -

Editors note: A video is included with this press release.

For the third year in a row, The Coors Light Brewing Company is saying a lot by disclosing very little about its upcoming Mystery Mansion promotion, an exclusive weekend getaway for 50 lucky winners to an undisclosed palatial estate somewhere in the Canadian Rockies.

To kick off this year's program, Coors Light has released a new national TV spot called "Bring us Your Brave". The 30-second spot shows the lengths to which guys will go to get into the Coors Light Mystery Mansion. In the spot, desperate guys try everything from donning an enormous set of homemade wings, to attaching helium filled balloons to a lawn chair, launching from a teeter-totter, and even dressing up as a Mystery Mansion maid - all of which fail spectacularly.

"The Coors Light Mystery Mansion crams the collective experiences of a rock star, pro snowboarder, and celebrity into one weekend - it's the perfect recipe for the ultimate guy's getaway," said Jamie Sprules, Brand Manager, Coors Light.

New for this year is an online campaign hosted on http://www.coorslight.ca/ called "The Quest for the Key". Each week new games, clues and activities will be launched on the site to let customers earn keys - the more keys you earn the greater your chances of winning a coveted spot at the Mystery Mansion.

To see what you may be missing, check out some teaser videos here and here that provide a sneak preview to what guests could experience at this year's party, or visit the online photo gallery from last year's event for inspiration.

Consumers can win a chance to go to the Mystery Mansion by entering online at coorslight.ca, by purchasing specially marked cases of Coors Light or by attending special bar events held across Canada. Find the full schedule of regional events.

"This is one mystery we're confident Coors Light fans will enjoy unraveling," said Sprules.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's pre-eminent brewer. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, Foster's Lager and Tiger. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.

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