SOURCE: MillerCoors

MillerCoors

September 10, 2012 13:00 ET

Coors Light Teams Up With Country Music Star Jason Aldean

National Retail Program Highlights Partnership

CHICAGO, IL--(Marketwire - Sep 10, 2012) - When the Coors Light Silver Bullet Train meets up with the "Night Train," a good time is in store for everyone.

Coors Light, The World's Most Refreshing Beer, announced today a partnership with multi-platinum country music star Jason Aldean, whose new CD, "Night Train," will be released October 16. Coors Light and Coors Banquet will be Aldean's exclusive alcohol beverage sponsor, which includes a national retail promotion.

"Jason is one of the greatest entertainers in music today, as anyone who's been to one of his concerts will tell you," said Dan Hennessy, senior director of marketing for the Coors Family of Brands. "Throw in a round of cold, refreshing Coors Light for you and your friends, and you have a night you'll all be talking about long after the concert ends."

The deal features dual-branded retail promotions in support of the launch of "Night Train," including a major push across the country with retailers such as Walmart. Point-of-sale materials will feature Coors Light branding and images of Aldean. Coors Light digital marketing plans will support the program, as well as advertising in 2013.

"Coors Light is associated with so many of my favorite experiences... tailgating before University of Georgia games, vacations to the beach with my friends, playing bars and clubs when I was coming up in my career," said Aldean. "This was a no-brainer partnership for me, and I'm especially looking forward to the fridge full of Coors Light they promised all of us for the road."

Watch for more details about the partnership at www.facebook.com/CoorsLight; check out www.JasonAldean.com for more details about the tour and CD release.

About Jason Aldean
With more than six million records sold and nine No. one hits, award winning country music star Jason Aldean is set to release his highly anticipated fifth studio album on Oct. 16. The first single "Take A Little Ride" has already posted record sales and radio airplay numbers, setting the pace as the biggest digital debut for a male country artist ever. The current CMA and Billboard Album of the Year, Aldean's DOUBLE PLATINUM fourth record MY KINDA PARTY was the top-selling country album of 2011 and the No. five top-seller in all of music, spawning five consecutive No. one hits including the TRIPLE PLATINUM "Dirt Road Anthem" and the crossover smash "Don't You Wanna Stay" feat. Kelly Clarkson. The Georgia native's 2012 MY KINDA PARTY TOUR has sold out every show to date tallying over 1.9 million tickets.

About MillerCoors
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

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