SOURCE: Core Audience

Core Audience

November 29, 2012 09:00 ET

Core Audience Announces Data Partnerships With Datonics and IXI Services

Alliances Generate Enhanced Marketing Insights for Core Audience Customers

NEW YORK, NY--(Marketwire - Nov 29, 2012) - Core Audience, the industry's first data management platform (DMP) built for brands, partners with data firms Datonics and IXI Services, a division of Equifax, to integrate valuable data sets into its technology platform, providing its clients with more robust audience insights.

The Core Audience platform gathers and analyzes disparate data points across the digital landscape to generate a single customer view for marketers. The real-time intelligence engine generates crucial insights that inform clients' marketing decisions.

"Our platform is designed with speed in mind to acquire, analyze and, most importantly, operationalize audience insights for marketers," said Adam Lavelle, CEO of Core Audience. "By integrating data from Datonics and IXI, we are providing further intelligence to help our clients optimize their marketing programs."

Datonics, the leading online aggregator and distributor of proprietary search, behavioral purchase intent and life-stage data, supplies Core Audience with real-time intelligence on the online behavior, preferences and characteristics of over 150 million consumers.

"We're excited to be working with Core Audience to extend our highly-relevant and high-performing data segments to their clients. We believe Core Audience's processing power delivers the velocity needed for marketers to capitalize on our audience insights in real time," said Datonics CEO Michael Benedek.

IXI Services offers multi-dimensional information that combines financial capacity, such as wealth and income, with product interest. This information offers reliable insights for brands on spending capacity, investment style and other financial-related consumer behaviors.

"IXI solutions help marketers achieve their business goals by providing better consumer financial-based insights," said Jeff Sporn, SVP and GM Digital Solutions, IXI Services. "Core Audience's ability to identify, allocate and analyze our data sets in real time provides the tools necessary to transform insight into action."

Launched in June of this year, Core Audience, a software as a service audience management platform, expands the role of the DMP beyond a static data warehouse by helping brands recognize and rapidly respond to valuable audience segments across bought, earned and owned media platforms.

About Core Audience
Core Audience is a software as a service (SaaS) company that powers audience-based marketing across bought, earned and owned media. The Core Audience Management Platform, the industry's first data management platform (DMP) built for brands, gives marketers a single view of their customers and the ability to own those audiences -- a sustainable competitive marketing advantage. Core Audience's fully hosted solution processes terabytes of data every day, transforming that data into actionable audience segments in real time, and ensuring the highest level of availability (99.99% up-time) in the market. Core Audience is owned by iCrossing, a digital marketing agency and a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information visit or follow @Core_Audience.

About Datonics
Datonics ( is the Internet's leading aggregator and distributor of highly granular and proprietary search, behavioral purchase intent and life-stage data. Datonics' 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit

About Equifax Inc.
Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers. For nearly 20 years, IXI Services, a division of Equifax, has enabled marketing, sales, and risk management executives to differentiate and target consumer households based on proprietary measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Headquartered in Atlanta, Equifax operates or has investments in 18 countries and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit

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