NEW YORK, NY--(Marketwire - Feb 25, 2013) - Core Audience, the industry's first data management platform (DMP) built for brands, today announced a first-of-its kind partnership with Evidon that empowers brands to more effectively regulate, protect and monetize their audience data.
The agreement, which integrates Evidon Encompass technology into Core Audience's platform, provides clients with powerful audience monitoring and data policing functionality. By combining Evidon Encompass with Core Audience's tag management solution, brands can now see and manage all tags and trackers that are pulling data from their web sites and ensure that valuable audience data is being shared only with authorized third parties.
"The partnership with Evidon supports our fundamental promise -- to help brands own their own audience data," said Adam Lavelle, CEO of Core Audience. "Many brands have several if not dozens of partner data tags firing on their websites -- tags that may extract audience data and decrease site performance. With this partnership, brands can manage that chaos, protect their data, and increase performance."
"Evidon Encompass will help Core Audience empower their clients with an entirely different kind of analytics," said Evidon CEO Scott Meyer. "With unique, comprehensive transparency into how tracking code gets on website, Evidon Encompass will help Core Audience clients protect their audience data, and grow their revenue as a result."
Evidon Encompass leverages a proprietary library of 2,800 types of tracking tags from more than 1,200 companies, as well as the 7.8-million-member opt-in Ghostery panel, on more than 26 million domains worldwide. By integrating Evidon Encompass with the Core DMP, brands now have a one-stop shop for managing, protecting, and most importantly activating audience data.
By revealing all trackers on a site, Evidon Encompass makes it possible companies to monitor their various website's audience data, not just back-end IT resources. The technology translates the code into easily understandable language, enabling the monitoring process itself to be more transparent and actionable.
As a unit of Hearst Corporation, Core Audience serves both Fortune 500 brands and world-class publishers alike. As an audience management platform, Core Audience helps clients identify and activate valuable audience segments across bought, earned and owned media properties, improving their client's marketing capability and performance.
About Core Audience
Core Audience is a software as a service (SaaS) company that powers audience-based marketing across bought, earned and owned media. The Core Audience Management Platform, the industry's first data management platform (DMP) built for brands, gives marketers a single view of their customers and the ability to own those audiences -- a sustainable competitive marketing advantage. Core Audience's fully hosted solution processes terabytes of data every day, transforming that data into actionable audience segments in real time, and ensuring the highest level of availability (99.99% up-time) in the market. Core Audience is owned by iCrossing, a digital marketing agency and a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information visit www.coreaudience.com or follow @Core_Audience.
Evidon reveals the invisible web.
Its technology gives brands, publishers, networks and other businesses around the world unique insight into the digital ecosystem -- including unparalleled intelligence on the marketing technologies that underpin the commercial web -- and the power to control their impact on business.
That technology includes Ghostery®, Evidon's browser tool that reports on data collection across 26 million websites and informs the company's business control solutions. Evidon also provides market-leading privacy controls for more than $1 billion of display media annually that empower more than 150 million people a day to control how their information is used online.
Companies make smarter decisions, protect their businesses and consumer privacy, and grow revenue as a result. www.evidon.com