SOURCE: Core Audience

Core Audience

August 21, 2013 17:57 ET

Core Audience Named a Strong Performer in New Report Assessing Data Management Platforms

Independent Research Firm Gives Core Audience Highest Possible Score in Product Strategy and Client Service

NEW YORK, NY--(Marketwired - Aug 21, 2013) -  Core Audience, the industry's first data management platform (DMP) built for brands, today announced it was named a strong performer in "The Forrester Wave™: Data Management Platforms, Q3 2013" -- the first report from Forrester Research, Inc. to evaluate current data management platform (DMP) vendors.

The report appraised seven DMPs based on their current offering, strategy and market presence. Core Audience was recognized for its "own your data message" which the report states "has strongly resonated with clients..." As one Core Audience client noted, "...we liked the idea of 'own your audience' and that this tool would help us take control of our data."

The report evaluated the DMPs against 70 criteria including data ownership and security, reporting and analytics, user interface, and customer references. Core Audience scored the highest rating possible, a 5.00, in the product strategy, user interface and client service categories.

Author Joanna O'Connell also stated in the report, "...potential clients see value in Core Audience's access to Hearst's significant store of proprietary user data."

"Core Audience is the only DMP that allows clients to truly own their own data," said Adam Lavelle, CEO of Core Audience. "With our solution, brands don't need to worry about their audience intelligence being sold, co-mingled and leveraged by competitors -- a distinct advantage to our clients in today's complex data landscape."

"By leveraging our relationship with Hearst, we can provide clients access to premium data that no other DMP on the market can," added Lavelle. "With audience data from Hearst's collection of renowned publishing and online properties integrated into our audience profiles, Core Audience can uncover unmatched behavioral insights for our clients."

Core Audience, which launched in June 2012, helps brands and publishers identify and activate valuable audience segments across bought, earned and owned media properties.

The full report can be viewed at:

About Core Audience
Core Audience is a software as a service (SaaS) company that powers audience-based marketing across bought, earned and owned media. The Core Audience Management Platform, the industry's first data management platform (DMP) built for brands, gives marketers a single view of their customers and the ability to own those audiences -- a sustainable competitive marketing advantage. Core Audience's fully hosted solution processes terabytes of data every day, transforming that data into actionable audience segments in real time, and ensuring the highest level of availability (99.99% up-time) in the market. Core Audience is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information visit or follow @Core_Audience.

Contact Information

  • More information:
    Kristen Kalupski
    Email Contact
    (415) 869-1397